Chase Matthew Shares the Small-Town Pride Behind ‘Holdin’ It Down,’ Teases New Album

Chase Matthew is doubling down on his small-town pride with his new single, “Holdin’ It Down.” The highly anticipated track celebrates his roots and the people who keep those community values alive, a theme he says will run deep in his next album.

Penned by the rising country star alongside Alex Maxwell, Ethan Escue, Evan Mayo, Jordan Centers, and Presley Aaron, “Holdin’ It Down” paints a vivid picture of a place untouched by modernization, where four digits still make up the population, farmland is valued over pavement, dirt roads beat city streets every time, and lessons are passed down from generation to generation.

Instead of chasing change, the lyrics find Matthew standing his ground on the importance of maintaining tradition and legacy over anything else. At its core, “Holdin’ It Down” centers around the belief that a simple, familiar way of life is already “as good as it gets” and anyone who can relate should be proud of where they come from.

Throughout the entire delivery, the Tennessee native’s humble vocals blend his signature grit with a deep love for traditional country, while still tapping into his high-energy rock edge.

He sings, “Keepin’ them parking lot half-ton circled on up/ Still lightin’ that fire with a diesel filled cup/ Like my daddy done it and had his daddy did/ Still thinkin’ this way of livin’s gettin’ as good as it gets/ If you ever thought about never leavin’ your little town/ Keepin’ them roots in the ground, well, keep holdin’ it down.”

Chase Matthew recently caught up with Country Now prior to his performance in the beachside setting of Crash My Playa to reflect on the new release. In doing so, he shared why this is such an important song for him to share with his fans.

“It represents me well, and I think it also sends a message of you don’t have to leave your small town to be a hero,” he explained. “There’s plenty of small-town heroes in the small towns: The firefighters, the first responders, the guy that’s just making breakfast for everybody at the local mom and pop. And I can think of a few of those already. So yeah, man, if you’re from a small town, hold the pride in that.”

He also noted that while having “a lot of fun” during the writing process for “Holdin’ It Down,” he came to the realization that this was setting the foundation for what he wanted his next album to sound like.

Set to be released sometime this summer, the album is expected to further highlight Matthew’s roots and the sound he was raised on through heartfelt storytelling.

“There’re some songs on there that I’ve held onto for a while that mean a lot to me and I’m finally going to put them out,” he admitted. “I think it’s the right time to do it. And like I say with every album…there’s a song for everybody on there. So make sure you check it out. It’s coming out soon.”

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Matthew is already starting out the year on a high note. In addition to his new music announcements, he was also named a member of the CRS New Faces Class of 2026 alongside Kelsey Hart, Ella Langley, John Morgan, Meghan Patrick, and Josh Ross.

“Man, that is such a cool title to see my name beside,” he gushed while reflecting on the honor. “All the artists that have came through there have just skyrocketed in their career. And I think seeing my name on that list beside all the other people that are coming up too is just really cool.”

Following his appearance at Luke Bryan’s 11^th Annual Crash My Playa in Cancun, Mexico this weekend, Chase Matthew will continue with the Holdin’ it Down World Tour with stops across Michigan, Arizona, Tennessee, Iowa, Florida, South Carolina, and so many more before bringing it to a close in June.