Chase Rice is paying homage to his youth in the just-released video for his current single, “Lonely If You Are.”
The clip, directed by Reid Long and filmed during a recent tour stop in Grand Rapids, Michigan, features a group of young aspiring musicians acting out the roles of Rice and his bandmates. The talented kids complete a soundcheck, get concert ready and meet fans all before taking center stage to entertain a massive crowd. Rice’s fans are also played by children, along with his crew members, who work tirelessly behind-the-scenes to make a concert come to life on stage.
Rice makes plenty of cameos throughout the clip, wearing several hats that include guitar tech, photographer and stage manager. He recently opened up about his inspiration for casting young folks as the main characters for his live concert video.
“Performing on the road for a sold-out crowd is something our childhood selves dreamed about, so it’s cool to see ‘mini versions’ of us living out those moments in the video,” he said in a statement. “We wanted to highlight how much fun it really is getting to play shows all over the world and how fortunate we are to share these moments with our fans.”
Speaking of live performances, Rice recently performed “Lonely If You Are,” as part of an episode of ABC’s The Bachelor. His scene took place during a concert date between Bachelor contestant Victoria Fuller and Bachelor Peter Weber.
“Lonely If You Are” is one of seven tracks featured on Rice’s surprise-released, The Album Part 1, which dropped earlier this year. Rice says he considers the album, as a whole, to be his best and most personal project yet. He also added that he’s already begun working on more music.
“These are the best songs I’ve ever written, and the best songs I’ve ever recorded,” he previously told Country Now of The Album Part 1, which follows his sophomore release, Lambs & Lions. “I think it’ll be the last time in my career that I wait that long to put out new music. I’m gonna be putting out new music in different, smaller batches, kind of like this. So that’s why we’re calling it The Album Part 1.”
Rice recently finished up his headlining his The Pint of Anything Tour in Europe. In April, he’ll hit the road as supporting act for select dates on Brantley Gilbert’s Fire’t Up Tour.