CMA Awards Viewership Up 12 Percent In 2019

It appears The 53rd Annual CMA Awards was a hit with viewers. According to the Country Music Association, the three-hour…

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Lauren Jo Black

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November 15, 2019

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Reba McEntire, Carrie Underwood, Dolly Parton; Photo by Terry Wyatt/Getty Images

It appears The 53rd Annual CMA Awards was a hit with viewers.

According to the Country Music Association, the three-hour telecast of “Country Music’s Biggest Night” dominated Wednesday night’s ratings, with ABC ranking No.1 in all six half-hours of primetime with total viewers and and adults 18-49. The CMA Awards had an average of 11.3 million viewers throughout the show, beating out its nearest competition (NBC) by 4.3 million viewers.

Total viewership for the CMA Awards was up 12% in 2019. The show brought ABC its largest Wednesday night audience in two years.

Additionally, the CMA Awards earned 2.4M total social interactions across Instagram (43%), Facebook (33%), and Twitter (25%), making the show the No.1 most social entertainment program across broadcast and cable television Wednesday night. Social interactions were up 104% over the 2018 show, according to statistics measured by Nielsen Social.

The 53rd Annual CMA Awards, hosted by Carrie Underwood with special guest hosts Reba McEntire and Dolly Parton, was a celebration of women. Re-live the epic opening number honoring females in country music by clicking HERE.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.