Cole Swindell and Lainey Wilson Are Most-Added at Country Radio with New Duet, ‘Never Say Never’

The temperature may be dropping, but Cole Swindell and Lainey Wilson are certainly heating things up with their brand new…


Lauren Jo Black

| Posted on

November 22, 2021


4:39 pm

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Cole Swindell; Photo by Hunter Berry, CMA, Lainey Wilson ; Photo by Getty Images for CMT

The temperature may be dropping, but Cole Swindell and Lainey Wilson are certainly heating things up with their brand new duet, “Never Say Never.” 

The collaboration dropped late last week and officially went to country radio on Monday. By the close of business on the East Coast, the song earned a whopping 89 adds at country radio, making it the most-added new country song of the week. 

Cole Swindell, Lainey Wilson - Never Say Never
Cole Swindell, Lainey Wilson – Never Say Never

Co-written by Swindell alongside Jessi Alexander and Chase McGill, “Never Say Never” serves as the country hitmaker’s 1th career radio single. The track follows the Georgia native’s back-to-back No. 1 hits “Love You Too Late” and “Single Saturday Night.” 

The duet finds Swindell and Wilson grappling over the end of a relationship. They both acknowledge that it’s time to move on, however, they admit that it’s nearly impossible to do so. 

“I never say never with you/ I end up together with you/ It’s hell and it’s heaven with you, baby/ Anything’s possible/ The highs are unstoppable/ It’s so uncontrollable, it’s crazy/ We say we won’t and then we do/ You’re all I want, I never say never with you,” Swindell and Wilson sing on the chorus. 

Click below to listen. 

YouTube video

“I am so excited to release ‘Never Say Never’,” Swindell shared upon the song’s release. “I wrote ‘Never Say Never’ with Jessi Alexander and Chase McGill in 2018 about a relationship you just can’t stay away from. I have been a fan of Lainey Wilson’s for a while now and what she brings to this song is everything it needed. So glad it’s finally out!”

“’Things a Man Oughta Know’ was such an incredible ride, I can’t wait to get this next song out into the world and see where it leads,” Wilson added. “It makes the journey that much more special that I get to share it with a friend this time around—I’m looking forward to playing it for y’all and I’m sure Cole is too!” 


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A post shared by Cole Swindell (@coleswindell)

“Never Say Never” will likely appear on Swindell’s forthcoming, yet-to-be-announced studio album. 

Fans can stream/purchase the track HERE

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for and her work being featured on She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.