Cole Swindell and Lainey Wilson Are Most-Added at Country Radio with New Duet, ‘Never Say Never’

The temperature may be dropping, but Cole Swindell and Lainey Wilson are certainly heating things up with their brand new…

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Lauren Jo Black

| Posted on

November 22, 2021

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4:39 pm

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Cole Swindell; Photo by Hunter Berry, CMA, Lainey Wilson ; Photo by Getty Images for CMT

The temperature may be dropping, but Cole Swindell and Lainey Wilson are certainly heating things up with their brand new duet, “Never Say Never.” 

The collaboration dropped late last week and officially went to country radio on Monday. By the close of business on the East Coast, the song earned a whopping 89 adds at country radio, making it the most-added new country song of the week. 

Cole Swindell, Lainey Wilson - Never Say Never
Cole Swindell, Lainey Wilson – Never Say Never

Co-written by Swindell alongside Jessi Alexander and Chase McGill, “Never Say Never” serves as the country hitmaker’s 1th career radio single. The track follows the Georgia native’s back-to-back No. 1 hits “Love You Too Late” and “Single Saturday Night.” 

The duet finds Swindell and Wilson grappling over the end of a relationship. They both acknowledge that it’s time to move on, however, they admit that it’s nearly impossible to do so. 

“I never say never with you/ I end up together with you/ It’s hell and it’s heaven with you, baby/ Anything’s possible/ The highs are unstoppable/ It’s so uncontrollable, it’s crazy/ We say we won’t and then we do/ You’re all I want, I never say never with you,” Swindell and Wilson sing on the chorus. 

Click below to listen. 

YouTube video

“I am so excited to release ‘Never Say Never’,” Swindell shared upon the song’s release. “I wrote ‘Never Say Never’ with Jessi Alexander and Chase McGill in 2018 about a relationship you just can’t stay away from. I have been a fan of Lainey Wilson’s for a while now and what she brings to this song is everything it needed. So glad it’s finally out!”

“’Things a Man Oughta Know’ was such an incredible ride, I can’t wait to get this next song out into the world and see where it leads,” Wilson added. “It makes the journey that much more special that I get to share it with a friend this time around—I’m looking forward to playing it for y’all and I’m sure Cole is too!” 

 

 
 
 
 
 
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A post shared by Cole Swindell (@coleswindell)

“Never Say Never” will likely appear on Swindell’s forthcoming, yet-to-be-announced studio album. 

Fans can stream/purchase the track HERE

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.