Eric Church Goes Under Cover To Surprise Fans with Seat Upgrades

Halloween may still be a few days away, but that didn’t stop Eric Church from getting into the holiday spirit a little early this year.

Ahead of his show at the Simmons Bank Arena in Little Rock Arkansas on Friday (Oct. 25), the CMA Entertainer of the Year nominee took to the dressing room to play a trick on a few unsuspecting fans. Disguising himself as an Usher, he paired a blonde wig with a red jacket and swapped out his signature aviator shades for a pair of eyeglasses.

Of course, Church didn’t fool everyone with his costume. But he did manage to go undetected to some folks while directing them to their seats. Church also took his surprise a step further and agreed to treat his fans to an upgrade on their seats if they could choose the correct answer to his multiple-choice question.

“What was the first number one [song] by the artist that’s playing tonight?” Church asked his fans, as seen in the Instagram video above, “Was it ‘Drink In My Hand,’ ‘Jack Daniels,’ or ‘Springsteen’?”

Luckily for the concertgoers, they knew the answer to Church’s question with one fan blurting out the title, “Drink In My Hand.” Regardless of the quiz though, Church made sure all of his fans got a spot in the pit near the front of the stage for his show!

Church’s Arkansas show kicked off night one of a two-date weekend run, as part of his highly-ambitious Double Down Tour. The marathon trek wraps with back-to-back shows in Sacramento, Calif. on Nov 22-23.

Soon, Church will break from his tour to perform his current single, “Some of It” at the upcoming CMA Awards. He also scored three nominations going into “Country Music’s Biggest Night,” including a nod for the night’s top honor, Entertainer of the Year. He’s also in the running for Album of the Year for 2018’s Desperate Man, and Music Video of the Year for “Some of It,” penned with Clint Daniels, Jeff Hyde, and Bobby Pinson.

The 53rd Annual CMA Awards, hosted by Carrie Underwood with special guest hosts Dolly Parton and Reba McEntire, will air live from Nashville’s Bridgestone Arena on Wednesday, Nov. 13 at 8:00 p.m. ET on ABC.