George Strait and Carrie Underwood Lead Impressive ATLive Lineup

The event returns to Mercedes-Benz Stadium on October 20 and October 21.


Lauren Jo Black

| Posted on

July 12, 2023

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George Strait, Carrie Underwood; Photos Provided

ATLive is returning to Mercedes-Benz Stadium this fall and several country superstars are included in the lineup. 

AMB Sports and Entertainment (AMBSE) announced the return of the highly anticipated event, which is powered by Ticketmaster and presented by Sweetwater Brewing Company and Wells Fargo. 

Promising to deliver an “unforgettable experience” for attendees, ATLive will take place on Friday, October 20 and Saturday, October 21. The will feature artists from both the Latin and Country music genres. 

ATLive 2023; Artwork Provided
ATLive 2023; Artwork Provided

The lineup for Friday will showcase high-energy performances headlined by Grupo Firme, Latin GRAMMY Award winners. Joining them will be J Balvin, one of the top-selling Latin artists in history, Farruko, a GRAMMY-nominated rapper and singer/songwriter, and Yahritza Y Su Esencia, a Latin GRAMMY-nominated sibling trio.

Country music fans won’t want to miss Saturday’s event, which is being billed as a “star-studded extravaganza.” Country music icon George Strait is set to headline. He will be joined by eight-time GRAMMY winner, Carrie Underwood, the legendary Willie Nelson & Family, and six-time CMA Vocal Group of the Year, Little Big Town.

George Strait; Photo by Jill Trunnell
George Strait; Photo by Jill Trunnell

“We are extremely excited to once again bring an incredible lineup of artists to Mercedes-Benz Stadium for ATLive,” said Doug Roberts, vice-president of stadium events and premium sales, AMB Sports and Entertainment. “The ATLive concert series has quickly become one of the can’t-miss concert events of the year and we look forward to welcoming fans of both Latin and Country music for two great nights at Mercedes-Benz Stadium in October.”

Tickets for each night go on sale Friday, July 21 at 10 a.m. ET via Ticketmaster.

Carrie Underwood; Photo by Jeff Johnson
Carrie Underwood; Photo by Jeff Johnson

ATLive powered by Ticketmaster and presented by Sweetwater Brewing Company and Wells Fargo is a multi-genre concert series developed and promoted by AMB Sports and Entertainment and has quickly become the premier destination concert series for the city of Atlanta and the Southeast. 

Over the course of its initial three years, ATLive brought together a staggering crowd of nearly 300,000 music enthusiasts at Mercedes-Benz Stadium. This exceptional gathering witnessed unforgettable performances by a star-studded lineup including Eric Church, Luke Combs, Sheryl Crow, Billy Joel, Miranda Lambert, Metallica, Lionel Richie, Blake Shelton, Chris Stapleton, George Strait, Keith Urban, and many others.

ATLive is produced by AMBSE in partnership with Messina Touring Group.

To learn more about the two-night event, visit Follow along online at #ATLive. 

Since its grand opening in August 2017, Mercedes-Benz Stadium has established itself as a premier destination for sports and entertainment in downtown Atlanta. This state-of-the-art venue serves as the home of the Atlanta Falcons of the National Football League and Atlanta United of Major League Soccer. Recognized as the Sports Facility of the Year in 2019, the versatile stadium hosts a multitude of major events, including the 2026 World Cup, the College Football Playoff National Championship Game in 2018 and 2025, the MLS Cup in 2018, and Super Bowl LIII.

Setting new benchmarks, Mercedes-Benz Stadium holds the distinction of being the first professional sports stadium in North America to achieve LEED Platinum Certification and the first stadium worldwide to earn TRUE Platinum Certification for zero waste, as designated by the United States Green Building Council. In proud collaboration with esteemed partners such as Mercedes-Benz and thirteen founding partners, including Coca-Cola, Equifax, The Home Depot, Novelis, SCANA Energy, Truist, IBM, Georgia Power, American Family Insurance, Global Payments, Ticketmaster, and Delta Air Lines, Mercedes-Benz Stadium continues to embody excellence in every aspect of its operation.

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