George Strait and Carrie Underwood Lead Impressive ATLive Lineup
The event returns to Mercedes-Benz Stadium on October 20 and October 21.
George Strait, Carrie Underwood; Photos Provided
ATLive is returning to Mercedes-Benz Stadium this fall and several country superstars are included in the lineup.
AMB Sports and Entertainment (AMBSE) announced the return of the highly anticipated event, which is powered by Ticketmaster and presented by Sweetwater Brewing Company and Wells Fargo.
Promising to deliver an “unforgettable experience” for attendees, ATLive will take place on Friday, October 20 and Saturday, October 21. The will feature artists from both the Latin and Country music genres.
The lineup for Friday will showcase high-energy performances headlined by Grupo Firme, Latin GRAMMY Award winners. Joining them will be J Balvin, one of the top-selling Latin artists in history, Farruko, a GRAMMY-nominated rapper and singer/songwriter, and Yahritza Y Su Esencia, a Latin GRAMMY-nominated sibling trio.
Country music fans won’t want to miss Saturday’s event, which is being billed as a “star-studded extravaganza.” Country music icon George Strait is set to headline. He will be joined by eight-time GRAMMY winner, Carrie Underwood, the legendary Willie Nelson & Family, and six-time CMA Vocal Group of the Year, Little Big Town.
“We are extremely excited to once again bring an incredible lineup of artists to Mercedes-Benz Stadium for ATLive,” said Doug Roberts, vice-president of stadium events and premium sales, AMB Sports and Entertainment. “The ATLive concert series has quickly become one of the can’t-miss concert events of the year and we look forward to welcoming fans of both Latin and Country music for two great nights at Mercedes-Benz Stadium in October.”
Tickets for each night go on sale Friday, July 21 at 10 a.m. ET via Ticketmaster.
ATLive powered by Ticketmaster and presented by Sweetwater Brewing Company and Wells Fargo is a multi-genre concert series developed and promoted by AMB Sports and Entertainment and has quickly become the premier destination concert series for the city of Atlanta and the Southeast.
Over the course of its initial three years, ATLive brought together a staggering crowd of nearly 300,000 music enthusiasts at Mercedes-Benz Stadium. This exceptional gathering witnessed unforgettable performances by a star-studded lineup including Eric Church, Luke Combs, Sheryl Crow, Billy Joel, Miranda Lambert, Metallica, Lionel Richie, Blake Shelton, Chris Stapleton, George Strait, Keith Urban, and many others.
ATLive is produced by AMBSE in partnership with Messina Touring Group.
To learn more about the two-night event, visit mercedesbenzstadium.com/ATLive. Follow along online at #ATLive.
Since its grand opening in August 2017, Mercedes-Benz Stadium has established itself as a premier destination for sports and entertainment in downtown Atlanta. This state-of-the-art venue serves as the home of the Atlanta Falcons of the National Football League and Atlanta United of Major League Soccer. Recognized as the Sports Facility of the Year in 2019, the versatile stadium hosts a multitude of major events, including the 2026 World Cup, the College Football Playoff National Championship Game in 2018 and 2025, the MLS Cup in 2018, and Super Bowl LIII.
Setting new benchmarks, Mercedes-Benz Stadium holds the distinction of being the first professional sports stadium in North America to achieve LEED Platinum Certification and the first stadium worldwide to earn TRUE Platinum Certification for zero waste, as designated by the United States Green Building Council. In proud collaboration with esteemed partners such as Mercedes-Benz and thirteen founding partners, including Coca-Cola, Equifax, The Home Depot, Novelis, SCANA Energy, Truist, IBM, Georgia Power, American Family Insurance, Global Payments, Ticketmaster, and Delta Air Lines, Mercedes-Benz Stadium continues to embody excellence in every aspect of its operation.
Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.
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