George Strait and Carrie Underwood Lead Impressive ATLive Lineup

The event returns to Mercedes-Benz Stadium on October 20 and October 21.

By

Lauren Jo Black

| Posted on

July 12, 2023

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George Strait, Carrie Underwood; Photos Provided

ATLive is returning to Mercedes-Benz Stadium this fall and several country superstars are included in the lineup. 

AMB Sports and Entertainment (AMBSE) announced the return of the highly anticipated event, which is powered by Ticketmaster and presented by Sweetwater Brewing Company and Wells Fargo. 

Promising to deliver an “unforgettable experience” for attendees, ATLive will take place on Friday, October 20 and Saturday, October 21. The will feature artists from both the Latin and Country music genres. 

ATLive 2023; Artwork Provided
ATLive 2023; Artwork Provided

The lineup for Friday will showcase high-energy performances headlined by Grupo Firme, Latin GRAMMY Award winners. Joining them will be J Balvin, one of the top-selling Latin artists in history, Farruko, a GRAMMY-nominated rapper and singer/songwriter, and Yahritza Y Su Esencia, a Latin GRAMMY-nominated sibling trio.

Country music fans won’t want to miss Saturday’s event, which is being billed as a “star-studded extravaganza.” Country music icon George Strait is set to headline. He will be joined by eight-time GRAMMY winner, Carrie Underwood, the legendary Willie Nelson & Family, and six-time CMA Vocal Group of the Year, Little Big Town.

George Strait; Photo by Jill Trunnell
George Strait; Photo by Jill Trunnell

“We are extremely excited to once again bring an incredible lineup of artists to Mercedes-Benz Stadium for ATLive,” said Doug Roberts, vice-president of stadium events and premium sales, AMB Sports and Entertainment. “The ATLive concert series has quickly become one of the can’t-miss concert events of the year and we look forward to welcoming fans of both Latin and Country music for two great nights at Mercedes-Benz Stadium in October.”

Tickets for each night go on sale Friday, July 21 at 10 a.m. ET via Ticketmaster.

Carrie Underwood; Photo by Jeff Johnson
Carrie Underwood; Photo by Jeff Johnson

ATLive powered by Ticketmaster and presented by Sweetwater Brewing Company and Wells Fargo is a multi-genre concert series developed and promoted by AMB Sports and Entertainment and has quickly become the premier destination concert series for the city of Atlanta and the Southeast. 

Over the course of its initial three years, ATLive brought together a staggering crowd of nearly 300,000 music enthusiasts at Mercedes-Benz Stadium. This exceptional gathering witnessed unforgettable performances by a star-studded lineup including Eric Church, Luke Combs, Sheryl Crow, Billy Joel, Miranda Lambert, Metallica, Lionel Richie, Blake Shelton, Chris Stapleton, George Strait, Keith Urban, and many others.

ATLive is produced by AMBSE in partnership with Messina Touring Group.

To learn more about the two-night event, visit mercedesbenzstadium.com/ATLive. Follow along online at #ATLive. 

Since its grand opening in August 2017, Mercedes-Benz Stadium has established itself as a premier destination for sports and entertainment in downtown Atlanta. This state-of-the-art venue serves as the home of the Atlanta Falcons of the National Football League and Atlanta United of Major League Soccer. Recognized as the Sports Facility of the Year in 2019, the versatile stadium hosts a multitude of major events, including the 2026 World Cup, the College Football Playoff National Championship Game in 2018 and 2025, the MLS Cup in 2018, and Super Bowl LIII.

Setting new benchmarks, Mercedes-Benz Stadium holds the distinction of being the first professional sports stadium in North America to achieve LEED Platinum Certification and the first stadium worldwide to earn TRUE Platinum Certification for zero waste, as designated by the United States Green Building Council. In proud collaboration with esteemed partners such as Mercedes-Benz and thirteen founding partners, including Coca-Cola, Equifax, The Home Depot, Novelis, SCANA Energy, Truist, IBM, Georgia Power, American Family Insurance, Global Payments, Ticketmaster, and Delta Air Lines, Mercedes-Benz Stadium continues to embody excellence in every aspect of its operation.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.