Jelly Roll Delivers Powerful Performance Of ‘I Am Not Okay’ for In Memoriam Segment at the EMMYs

“I want to let you know that it’s okay to not always be okay,” he shared from the stage.

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Lauren Jo Black

| Posted on

September 16, 2024

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Jelly Roll; Photo by Disney/Frank Micelotta

Jelly Roll gave a moving performance of his latest single, “I Am Not Okay,” during the 76th EMMY Awards, taking the stage for the In Memoriam segment.

Taking a break from his Beautifully Broken Tour, the 39-year-old appeared on stage wearing all black and told the audience,  “I believe that music is therapeutic. I believe that music can heal…If you are feeling lost and alone tonight, then I want to let you know that it’s okay to not always be okay.”

Jelly Roll; Photo by Disney/Frank Micelotta
Jelly Roll; Photo by Disney/Frank Micelotta

Backed by a gorgeous string arrangement, Jelly Roll delivered an emotional rendition of the song while paying tribute to Carl Weathers, Dabney Coleman, Donald Sutherland, Gena Rowlands, James Earl Jones, Louis Gossett Jr., Martin Mull, Phil Donahue, Richard Lewis, Richard Simmons, Ryan O’Neal, Bob Newhart, Shannen Doherty, and more. 

The EMMY’s music director, Rickey Minor, teased Jelly Roll’s performance prior to the show, urging viewers to have tissues ready. 

“I think that his decision of what particular song to do will touch everyone. I cry every time I hear it. Everyone at home, make sure you have tons of tissue around,” he told Variety, and also added, “He is literally stepping off tour for a day and going right back on the road when he’s done. So, we’re so grateful to him.” 

On the EMMY’s red carpet, the genre-bending star told Billboard he felt honored to be asked to perform the In Memoriam tribute, noting that it highlights the profound impact of music.

“Here’s the truth. To be the artist that gets picked to do this, this is special, man,” he shared. “We are honoring the greatest storytellers in television and film. We are honoring the greatest storytellers of the last years, decades, and to be the guy that gets to sing that song…Man, I think it’s just further proof of how important therapeutic music is and cathartic music stil is and how much real music can still exist.” 

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Hosted by Eugene Levy and Dan Levy, the 76th EMMY Awards broadcasted live on ABC on Sunday, September 15 from the Peacock Theater at L.A. LIVE in downtown Los Angeles. The show is now available for streaming on Hulu through September 22.

Jelly Roll’s “I Am Not Okay” is featured on his forthcoming new album, Beautifully Broken, which is set to release on October 11. Further details surrounding the project have yet to be revealed, however, the Tennessee native teased that it will feature “a lot of collabs.”

“I have spent so much time working on this album. I’ve never been more proud of a body of work,” he told Billboard. 

Jelly Roll; Photo by Mat Hayward/Getty Images for Jelly Roll
Jelly Roll; Photo by Mat Hayward/Getty Images for Jelly Roll

The album follows his breakout country debut album, Whitsitt Chapel, and will arrive while Jelly Roll is in the midst of his first ever all-arena tour. The current trek has already sold over 550,00 tickets and marks his largest headlining tour to date.  

The Beautifully Broken Tour will visit major U.S. cities, including Orlando, Washington, and Atlanta, among others, before concluding in Jacksonville, FL this November.   

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.