Jelly Roll Reveals Plans To Kick Off New Musical Chapter At 2024 ACM Awards [Exclusive]

The country star will continue his tradition of debuting new music at the star-studded event.


Madeleine O’Connell

| Posted on

May 14, 2024


5:00 pm

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Jelly Roll; Photo by Motion Theory Media

Jelly Roll reveals he will be debuting a new song during the 59th Academy of Country Music Awards.

Fans will remember last year’s stand-out appearance at the coveted awards show when the Tennessee native delivered the live debut of his song “Save Me” featuring Lainey Wilson. A few months after that performance, the vulnerable tune scored the pair of artists a No.1 single and is now nominated for ACM Music Event of the Year. 

Going From No Nods To Being A Four-Time Nominee

Despite not being recognized in any category in 2023, Jelly Roll still made waves with this memorable performance, and he hopes to do the same this year when he steps on stage as a first-time nominee in four categories, including Entertainer of the Year. 

“Last year I was here, barely. I had no nominations. So it’s really, really cool, man. I think it’s also perspective…it’s my first time being nominated for an ACM ever. So I think it also reminds people of just how relatively new I still am to the scene,” he explained. 

Jelly Roll To Showcase New Music During His Upcoming Performance

The “Need A Favor” singer went on to tell Country Now that he is ready to officially close the chapter on his Whitsitt Chapel album and kick off a new era of fresh music during his performance on Thursday, May 16. 

“I don’t want to get emotional talking about this, but ‘Save Me,’ me and Lainey debuted it here last year. It went on to be a number one record. It’s a triple platinum, I mean, it’s huge. [It] changed my life in every way,” he shared. “It was a big part of the Whitsitt Chapel era of that album and then we kind of get to debut another new song here. So it’s cool. It feels like it’s turning into, I hope, a cycle. Maybe I debut a song every ACM.”

This performance will offer only a short snippet into all the new music Jelly Roll currently has in the works, which he will hopefully be rolling out very soon. 

“I’ve got a lot of songs, but I’m not sure how I’m going to release, so I’m still figuring it out,” he teased. “I’m like a kid that’s got a bunch of candy and don’t know where to start.”

He Will Have His Wife, Bunnie XO, By His Side

Bunnie XO, Jelly Roll; Photo Courtesy Instagram
Bunnie XO, Jelly Roll; Photo Courtesy Instagram

Before the show, he and his wife Bunnie XO are expected to turn heads when they strut the red carpet together later this week. 

“My wife will be in tow and she’s excited, man. She’s going to steal the show as she always does. You know the cool thing about having such a hot wife? I’m an accessory piece,” he joked. “I am Johnny Cash all black all the time, and she’ll always be one of the best dressed on the red carpet. So by default, we are the best dressed on the carpet.”

In addition to Entertainer of the Year and Music Event of the Year, Jelly Roll is also vying for a win in the categories of Male Artist of the Year and Single of the Year (“Need a Favor”).

Stream The 2024 ACM Awards For Free

Reba McEntire will host the ACM Awards for the 17th time in 2024
Reba McEntire; Photo Courtesy the Academy of Country Music

Hosted by Reba McEntire, the 59th Academy of Country Music Awards will be held on Thursday, May 16. The show will air live from the Ford Center at The Star in Frisco, Texas at 8 p.m. EDT / 7 p.m. CDT / 5 p.m. PDT exclusively on Prime Video. For this special occasion, fans do not need a Prime membership to watch, as everyone is invited to the “Party of the Year.”

For those still hoping to attend the highly-anticipated night and celebrate their favorite country stars, a limited number of tickets are still available for purchase. 

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.