Jenna Paulette Teams Up with Justin Boots, Showcasing Her Authentic Texas Roots

“I’ve been wearing Justin’s my whole life, so this partnership felt very natural to me,” she says.

By

Lauren Jo Black

| Posted on

June 14, 2023

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9:00 am

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Jenna Paulette; Photo Courtesy of Justin Boots

Jenna Paulette uses her trademark mix of grit and vulnerability to showcase her new partnership with Justin Boots. She has a Texas cowgirl upbringing, making her the perfect fit for the cowboy boot brand.

“This partnership means the world to me, from what Justin does for Rodeo Athletes to the way they represent agriculture and support the future of it,” Paulette said in a release. “It’s an honor to get to further the heart of their brand together. I can’t wait to see what we do.”

In the Justin Boots announcement video, Paulette reflects on her partnership. 

“I’ve been wearing Justin’s my whole life, so this partnership felt very natural to me,” she explained. I can’t wait to see what we create together and where this road takes us.”

Paulette reminisces on her early years of wearing Justin Boots while working cattle. She said she wore Justin Roper Boots to work in, and that’s where the inspiration behind the line “new Justin Boots’ comes from in the song “Country In the Girl.”

“You can put the girl in the country / Dress her up in denim /Coveralls and new Justin boots/ Sit her in the saddle /Fix her up with some tackle /But she don’t know the first thing to do / Won’t fix your biscuits like you like ’em / You can wish and you can try but /You can’t small town her big city world / You can put the girl in the country / But you can’t put the country in the girl, Paulette sings in the chorus.

YouTube video

The partnership places Paulette alongside country icons Reba McEntire and George Strait as the only entertainers partnered with the brand.

“I’m so honored to be named among just two other artists that have represented the cowboy so authentically in country music,” Paulette said in a release. “George Strait and Reba McEntire have been on the forefront of my mind as an artist as I have charted my path. They live what they sing, nothing can be more important to me than that, and now my name will be on a short list with theirs as partners for the Justin Brand. What a dream.“

Taylor Morton, Public Relations Manager at Justin Boots, says that this partnership goes beyond just boots. She says it signifies a shared dedication to celebrating the western way of life.

Jenna Paulette; Photo Courtesy of Justin Boots
Jenna Paulette; Photo Courtesy of Justin Boots

“We are excited to announce our partnership with Jenna Paulette. Jenna’s unwavering commitment to authentic storytelling and her deep connection with her fans perfectly aligns with the core values of Justin Boots,” Morton said. “We are immensely proud to welcome Jenna to the Justin family and are thrilled to be part of Jenna’s journey.”

Paulette was  a 2022 CMT Next Women of Country and a March Apple Country Riser of the Month. She also released her debut album, The Girl I Was, on March 31, which received praise from fans and critics alike. 

The Girl I Was Cover Art - Jenna Paulette
The Girl I Was Cover Art – Jenna Paulette

The Girl I Was Track Listing (songwriters in parentheses):

1. Home on The Range – Intro

2. Fiddle and a Violin (Ashley McBryde, Ryan Tyndell, Jeremy Spillman)

3. Anywhere the Wind Blows (Jenna Paulette, Rhett Akins, Will Bundy, Jeb Gipson)

4. Slow Drawl (Jenna Paulette, Will Bundy, Jeb Gipson)

5. One Two-Step Away (Jenna Paulette, Rhett Akins, Brice Long)

6. You Ain’t No Cowboy (Jenna Paulette, Rhett Akins, Will Bundy)

7. Country in the Girl (Jenna Paulette, Smith Ahnquist, Jeb Gipson)

8. Bless Her Heart (Jenna Paulette, Heather Morgan, Will Bundy, Jeb Gipson)

9. Pretty Ugly (Jenna Paulette, Parker Welling, Will Bundy, Jeb Gipson)

10. Sun Keeps Comin’ Back Up (Jenna Paulette, Jordan Reynolds, Jordan Minton, Mark Trussell)

11. Truck Boy (Jenna Paulette, Jessie Jo Dillon, Will Bundy, Jeb Gipson)

12. We Know How to Friday Night (Jenna Paulette, Casey Beathard, Bobby Pinson)

13. The Girl I Was (Jenna Paulette, Jessie Jo Dillon, Will Bundy, Jeb Gipson)

14. Make the World a Small Town (Jenna Paulette, Dustin Christensen)

15. Stop and Smell the Horses (Jenna Paulette, Jamie Davis)

16. Home on the Range – Outro

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.