Jenna Paulette Teams Up with Justin Boots, Showcasing Her Authentic Texas Roots

“I’ve been wearing Justin’s my whole life, so this partnership felt very natural to me,” she says.

By

Lauren Jo Black

| Posted on

June 14, 2023

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Jenna Paulette; Photo Courtesy of Justin Boots

Jenna Paulette uses her trademark mix of grit and vulnerability to showcase her new partnership with Justin Boots. She has a Texas cowgirl upbringing, making her the perfect fit for the cowboy boot brand.

“This partnership means the world to me, from what Justin does for Rodeo Athletes to the way they represent agriculture and support the future of it,” Paulette said in a release. “It’s an honor to get to further the heart of their brand together. I can’t wait to see what we do.”

In the Justin Boots announcement video, Paulette reflects on her partnership. 

“I’ve been wearing Justin’s my whole life, so this partnership felt very natural to me,” she explained. I can’t wait to see what we create together and where this road takes us.”

Paulette reminisces on her early years of wearing Justin Boots while working cattle. She said she wore Justin Roper Boots to work in, and that’s where the inspiration behind the line “new Justin Boots’ comes from in the song “Country In the Girl.”

“You can put the girl in the country / Dress her up in denim /Coveralls and new Justin boots/ Sit her in the saddle /Fix her up with some tackle /But she don’t know the first thing to do / Won’t fix your biscuits like you like ’em / You can wish and you can try but /You can’t small town her big city world / You can put the girl in the country / But you can’t put the country in the girl, Paulette sings in the chorus.

YouTube video

The partnership places Paulette alongside country icons Reba McEntire and George Strait as the only entertainers partnered with the brand.

“I’m so honored to be named among just two other artists that have represented the cowboy so authentically in country music,” Paulette said in a release. “George Strait and Reba McEntire have been on the forefront of my mind as an artist as I have charted my path. They live what they sing, nothing can be more important to me than that, and now my name will be on a short list with theirs as partners for the Justin Brand. What a dream.“

Taylor Morton, Public Relations Manager at Justin Boots, says that this partnership goes beyond just boots. She says it signifies a shared dedication to celebrating the western way of life.

Jenna Paulette; Photo Courtesy of Justin Boots
Jenna Paulette; Photo Courtesy of Justin Boots

“We are excited to announce our partnership with Jenna Paulette. Jenna’s unwavering commitment to authentic storytelling and her deep connection with her fans perfectly aligns with the core values of Justin Boots,” Morton said. “We are immensely proud to welcome Jenna to the Justin family and are thrilled to be part of Jenna’s journey.”

Paulette was  a 2022 CMT Next Women of Country and a March Apple Country Riser of the Month. She also released her debut album, The Girl I Was, on March 31, which received praise from fans and critics alike. 

The Girl I Was Cover Art - Jenna Paulette
The Girl I Was Cover Art – Jenna Paulette

The Girl I Was Track Listing (songwriters in parentheses):

1. Home on The Range – Intro

2. Fiddle and a Violin (Ashley McBryde, Ryan Tyndell, Jeremy Spillman)

3. Anywhere the Wind Blows (Jenna Paulette, Rhett Akins, Will Bundy, Jeb Gipson)

4. Slow Drawl (Jenna Paulette, Will Bundy, Jeb Gipson)

5. One Two-Step Away (Jenna Paulette, Rhett Akins, Brice Long)

6. You Ain’t No Cowboy (Jenna Paulette, Rhett Akins, Will Bundy)

7. Country in the Girl (Jenna Paulette, Smith Ahnquist, Jeb Gipson)

8. Bless Her Heart (Jenna Paulette, Heather Morgan, Will Bundy, Jeb Gipson)

9. Pretty Ugly (Jenna Paulette, Parker Welling, Will Bundy, Jeb Gipson)

10. Sun Keeps Comin’ Back Up (Jenna Paulette, Jordan Reynolds, Jordan Minton, Mark Trussell)

11. Truck Boy (Jenna Paulette, Jessie Jo Dillon, Will Bundy, Jeb Gipson)

12. We Know How to Friday Night (Jenna Paulette, Casey Beathard, Bobby Pinson)

13. The Girl I Was (Jenna Paulette, Jessie Jo Dillon, Will Bundy, Jeb Gipson)

14. Make the World a Small Town (Jenna Paulette, Dustin Christensen)

15. Stop and Smell the Horses (Jenna Paulette, Jamie Davis)

16. Home on the Range – Outro

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.