Jon Bon Jovi To Bring Rock And Roll To Broadway With His New Bar, JBJ’s Nashville

The five-story establishment is expected to open its doors in Spring of 2024.


Madeleine O’Connell

| Posted on

February 7, 2024


5:51 pm

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Rendering of JBJ’s Nashville

Jon Bon Jovi is bringing his rock and roll legacy to the heart of Nashville, TN with his newest business adventure, JBJ’s Nashville.

Rolling Stone reports the legendary artist’s new addition to Music City will be the tallest and second largest bar by square footage to sit on Lower Broad. The 37,000 square feet property located at 405 Broadway sits among the strip of celebrity owned bars such as Garth Brooks’ Friends in Low Places Bar & Honky Tonk, Dierks Bentley’s Whiskey Row, Jason Aldean’s Kitchen Rooftop + Bar and more. 

The building’s five-story design includes two outdoor rooftop decks with stunning panoramic views of the bustling downtown area that is regularly lit with neon signs and packed with country music fans galore. 

@jbjnash Music City… Let’s rock. Stay tuned👀 #jbjsnashville #jonbonjovi #bonjovi ♬ Livin’ On A Prayer – Bon Jovi

Jon Bon Jovi Enters Partnership With BPH Hospitality

This new venture comes in partnership with BPH Hospitality, a wholly owned subsidiary of Nashville-based Big Plan Holdings, led by Josh and Tara Joseph.

“As the first ground up development on Lower Broadway since 2017, the development has allowed us to position JBJ’s to be the most operationally efficient establishment in the heart of Music City,” explains Sean Marshall, president of BPH Hospitality.

According to Eric Russell, Chief Investment Officer at BPH, “The vision for JBJ’s extends beyond a singular bar; it’s about shaping the future of hospitality. Our commitment is reflected in the scale and innovation of this project.”

In a recent release, Bon Jovi himself expressed tremendous excitment to have a place in Nashville that he can call home. He also reflected on his relationship with the city’s deep-rooted history with music and how the community has played a role in his career over the years, making it the perfect location to host his latest business venture. 

“When Big Plan Holdings and the team of Josh and Tara Joseph asked us if we were interested, it wasn’t because we were just another rock band, it was because we are a band with deep roots in Nashville,” he shares. “We have had wonderful times in Nashville recording several albums and working with some of the finest people in all the music business. I can’t wait to toast all of Broadway and get to know our neighbors!”

“A State-Of-The-Art Fusion Of Rock ‘N’ Roll And Country”

The official JBJ Nashville website dubs the establishment “a state-of-the-art fusion of rock ‘n’ roll and country” and promises it will act as the premiere destination for everything from music to dining and entertainment.

“Renowned as a singer, songwriter, musician, actor, restaurateur, and philanthropist, Jon has always been drawn to the lyrical tales of Music City,” the website reads. “His frequent collaborations with Nashville’s artists, songwriters, and recording studios have fueled his passion for the vibrant musical culture that permeates the streets.”

Fans can get a preview of what the inside of the bar will look like as the website’s home page offers a computerized rendition. The chic interior design features a black and white tile flooring throughout each level, a multi-level stage and most important, a large structure of Bon Jovi’s vintage heart & dagger symbol, which has become one of the most recognized logos in rock history.

JBJ’s Nashville will be opening in the Spring of 2024.

Joining The Roundup Of New Celebrity Bars In Town

Bon Jovi is not new to the restaurant industry. He founded his JBJ Soul Kitchen in 2011, which now has four locations around New Jersey. 

He is also one of several country stars to add their legacy to Broadway in recent years, following Garth Brooks’ Friends in Low Places Bar & Honky Tonk and Eric Church’s Chief’s. Additionally, Old Dominion’s new hangout spot ODIE’s is currently being built in Nashville’s Midtown area. Their venture is on track to open its doors in Summer of 2024.

The most recent country star to announce plans to take over a space on Broadway is Luke Combs with Category 10, a 69,000-square-foot bar and entertainment venue that will be taking over Nashville’s iconic Wildhorse Saloon.

Visit to learn more about the new bar making its way to Nashville. 

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.