Jon Pardi Debuts ‘Ain’t Always The Cowboy’ Music Video

Jon Pardi just debuted the music video for his latest single, “Ain’t Always The Cowboy.” The Carlos Ruiz-directed clip highlights…


Lauren Jo Black

| Posted on

June 16, 2020


12:37 pm

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Jon Pardi; Photo by Jim Wright

Jon Pardi just debuted the music video for his latest single, “Ain’t Always The Cowboy.”

The Carlos Ruiz-directed clip highlights Pardi’s love of the West and barrel racing. The storyline brings the song’s message to life, highlighting a couple whose relationship seems to be on the rocks. At the end of the clip, the woman in the relationship is seen packing up her things, including her horse, and bidding farewell to her lover.

Click below to watch the brand new music video.

YouTube video

Already in the Top 30 at country radio, “Ain’t Always The Cowboy” was an instant fan-favorite from the superstar’s Heartache Medication album.

“I feel like the topic of the song hasn’t been written about in this way, and I love songs that approach things differently and offer fresh perspectives,” Pardi previously shared.

“Ain’t Always The Cowboy” was written by Josh Thompson alongside Brandon Kinney and is the follow-up to Pardi’s latest chart-topper, “Heartache Medication.”

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for and her work being featured on She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.