Jordan Davis Proudly Teams Up With Crown Royal To Shine A Light On The Generous Work Of Bunker Labs

The country star jumped at the opportunity to help support the mission of helping military Veterans.


Madeleine O’Connell

| Posted on

November 8, 2023


4:19 pm

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The CMA Awards have teamed up with Crown Royal for the past six years to aid in the award-winning whiskey brand’s ongoing mission of providing support and recognition for the military community. Going into this year’s 57th CMA Awards, three-time nominee Jordan Davis will take part in Crown Royal’s live integration featuring Bunker Labs, a non-profit organization dedicated to supporting military veterans and military spouses in their entrepreneurial pursuits. 

Seeing as how Davis has a close connection with those who serve in the military, he explained it was an easy “yes” when he was presented with the opportunity to raise a glass to the veterans during “Country Music’s Biggest Night.”

“My cousin was a Marine so anytime I get to partner with somebody that the military means that much to them, or just as much to them as it does to me, I jump all over it,” the country star told Country Now

Gaining A Deeper Appreciation For The Mission Of Bunker Labs

Jordan Davis; Photo by BFA_Jason Lowrie for Crown Royal
Jordan Davis; Photo by BFA/Jason Lowrie for Crown Royal

Just last week Jordan Davis had the opportunity to meet Chief Executive Officer of Bunker Labs, Blake Hogan, who served as an officer in the Marine Corps from 2008–2012. On top of that, he previously got to form a relationship with one of the recipients of Bunker Labs. Both of these experiences for Davis helped create an even deeper appreciation for the strong values placed on helping military veterans and military spouses start and grow successful businesses and startups.

“It’s one thing to get to always say ‘thank you’ to the military, but to get to shake the hand and get to get face-to-face with people that have served our country and then continue to serve…in all honesty, they do a job that I was not brave enough to do. So to get to be in person and get to say ‘thank you’ for that is always really, really special.”

Highlight Of Davis’ Night

Even though Davis expressed great appreciation for receiving such incredible recognition within the country music community tonight as a nominee and performer, he expects that this opportunity with Crown Royal will be one of his biggest highlights from the star-studded event. 

“I gotta say that this is by far the thing that I’m looking forward to the most, to get to say ‘thank you’ to them and to get to honor Blake, so it’s gonna be really cool.”

To learn more about how to get involved in Crown Royal’s various campaigns geared towards helping active American military heroes around the world as well as military veterans, visit the brand’s website HERE.  

Up For Three CMA Awards

Jordan Davis

Going into this year’s CMA Awards, Davis earned nods in the categories of Single of the Year (Next Thing You Know), Song of the Year (Next Thing You Know) and Music Video of the Year (Next Thing You Know). He will also get to take the stage to showcase his three-time nominated song in a can’t-miss performance. 

“You don’t think about that when you release music,” Davis said while reflecting on his most recent set of nominations. “I’ve never gone after that or I’ve never hoped for that because there’s a lot of really, really talented singers and songwriters in country music.”

The “Tucson Too Late” singer went on to share that when writing new music or going into the studio to cut songs, he doesn’t approach it with the mindset of winning awards. Instead, he goes in with the intention of leaving his mark on country music with a piece of work he’s proud of because he has such a deep love and appreciation for the genre. 

Will Jordan Davis Continue His Winning Streak?

These CMA nods represent the impact Jordan Davis has had on the industry and country music fans worldwide as he continues to deliver truth and sincere stories within his discography. This follows the streak of nominations for his smash hit “Buy Dirt,” which earned him a win in the category of Song of the Year in 2022. 

“It’s something that I don’t know what I would do without it. For their biggest night to highlight my song in three categories is truly stuff that you can’t even dream up,” he continued. “I still remember moving to Nashville and just hoping that I got a chance to make music for a living, to where now a three-time nominee and nominated again for song of the year. It’s truly kind of pinch me stuff.”

Brining His Shows Across The Globe

Jordan Davis Damn Good Time Tour 2024
Jordan Davis Damn Good Time Tour 2024

Jordan Davis has spent 2023 bringing his music across the country as part of his headlining Damn Good Time Tour as well as an opening slot on Dierks Bentley’s Gravel & Gold Tour. 

Over the summer he and his wife Kristen welcomed their third child, a son named Elijah Patrick. While he’s staying busy keeping up with his dad duties, Davis has announced that his touring schedule will not be slowing down anytime soon. 

Just a few weeks ago he revealed that his headlining trek will continue into 2024, except this time he will be embarking on a world tour. Davis kicks things off on February 2 in Copenhagen, DK before heading to Norway, Sweden, Denmark, The U.K and more. He will return to the U.S. on April 4 and continue with dates throughout October, 2024. 

Ashley Cooke and Mitchell Tenpenny have been tapped to join Davis as special guests. 

New Album In The Works

While discussing the next leg of touring, Jordan Davis added that he is looking forward to showcasing some of the new songs that he and his producer Paul DiGiovanni are building out for his next album. He and DiGiovanni came together to create this year’s project,Bluebird Days, and now they are tasked with figuring out their next direction. 

“To us, the excitement is, what’s new? What’s the new sound? What’s the new songs? How are we how are we going to write differently? How are we going to make these songs come to life differently? So we’re getting that underway now and I gotta say that from where we’re at right now, I feel really, really good about this next album.”

He added that there is no timeline yet on when the project will be announced, but he is feeling hopeful in the direction they’re headed in.

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.