Kameron Marlowe’s Gut-Wrenching ‘Never Really Know’ Music Video Sheds Light on the Silent Battle of Addiction and the Importance of Support
Without a doubt, Marlowe’s “Never Really Know” and its powerful music video deserve to be contenders for Song of the Year and Music Video of the Year.

Kameron Marlowe; Photo via YouTube
Kameron Marlowe is bringing his powerful song, “Never Really Know,” to life with a moving music video that sheds light on addiction and encourages others to reach out to help those who may be struggling.
The Shane Drake-directed clip was filmed in Gallatin, Tennessee and stars Breaking Bad’s RJ Mitte. The storyline follows the song, penned by Marlowe and James McNair, vividly capturing the story of two individuals, Miss Carol and Tommy, who are haunted by addiction.
Miss Carol’s life as a school teacher with an alcohol problem is depicted in the opening scene. She is seen leaving work and heading to the store where she purchases two large bottles of vodka. While there, she crosses paths with Tommy, who is facing his own battle with prescription drugs. He is facing eviction and attempts to land a job, but ultimately faces rejection.

As the heartbreaking story plays out, Marlowe sings, “Fake a smile, and they tell you lies/ Hide all the pain coming from those eyes/ You never really know what’s going on inside, no/ The sky is sunny, but their world is blue/ Until you walk a mile in their shoes/ You never really know what someone’s going through/ You never really know what someone’s going through…”
As the video continues, both Miss Carol and Tommy sadly succumb to their illnesses, painfully bringing this verse to life on the screen: “Miss Carol met her match with the bottle/ Tough way to go for a small-town model/ They say, ‘Oh, we thought she was doing fine’/ When they haven’t spoke a word since ’99/ Tommy wound up one headstone over/ Families gather ’round, heavy weight on their shoulder/ And say, ‘Oh, we could’ve done more for them’/ Now all the guilt starts creeping in.”
Things take an interesting turn near the end when the video begins to rewind, taking viewers back to the beginning scenes. At this point, the other characters in the video have the opportunity to change the outcome for Miss Carol and Tommy by simply asking, “Are you okay?.”
The “Never Really Know” song and music video serve as a poignant reminder of the struggles many are facing in silence and the importance of checking in on friends, loved ones, or even strangers to offer support.
“The actors did an incredible job bringing this story to life. Breaking Bad has always been one of my all-time favorite shows, so having RJ involved in this project was amazing. He truly embodied who Tommy is,” Marlowe shared. “I hope this video serves as a reminder to reach out to anyone who’s been on your mind and check in on them.”

“Never Really Know” appears on Marlowe’s outstanding Keepin’ The Lights On album, which was released earlier this year. This track is one of the most impactful songs of the year and is a must-listen.
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.








