Kelsea Ballerini Helps Crown Winner At SoFi’s ‘Amplify Your Ambitions’ Finale

Ballerini also performed during the star-studded event.

By

Lauren Jo Black

| Posted on

June 8, 2026

at

1:45 pm

Share on:

Brandon Campbell, Derek Campbell, Vivian Tu, Shane McAnally, Kelsea Ballerini, Karen Hardy, Shantaia; Photo by Ryan Northrop / BFA.com

Kelsea Ballerini made her only CMA Fest appearance on Thursday, June 4, stepping out for the live finale of SoFi’s Amplify Your Ambitions Contest at Analog at Hutton Hotel in Nashville as CMA Fest 2026 officially got underway.

The event, created in partnership with Ballerini and the Country Music Association (CMA), brought together emerging artists from across the country for a chance to break through one of music’s biggest barriers: the cost of building a sustainable career in the industry.

Kelsea Ballerini; Photo by Ryan Northrop / BFA.com
Kelsea Ballerini; Photo by Ryan Northrop / BFA.com

After weeks of submissions and fan voting, finalists Karen Hardy, Shantania, and The Kentucky Gentleman took the stage for live performances in front of a judging panel that included Ballerini, SoFi Chief of Financial Empowerment Vivian Tu, and GRAMMY-winning songwriter Shane McAnally.

At the end of the night, Karen Hardy was named the winner of the competition, taking home the $200,000 grand prize to support her music career, while the other finalists each received $50,000 runner-up awards.

Karen Hardy; Photo by Ryan Northrop / BFA.com
Karen Hardy; Photo by Ryan Northrop / BFA.com

Following Hardy’s crowning moment, Ballerini took to the stage to deliver a performance of fan-favorite hits like “Baggage,” “Blindsided,” and more.

The star-studded event also drew appearances from actor Chace Crawford, singer/songwriter Stelly Lefty, country/pop breakout star Dasha, Olympic gold medalist and entrepreneur Shawn Johnson East, and more. 

Dasha; Photo by Ryan Northrop / BFA.com
Dasha; Photo by Ryan Northrop / BFA.com

Amplify Your Ambitions is rooted in SoFi’s belief that financial independence fuels big dreams. While talent is a key part of success, many rising artists still face major financial obstacles when trying to build long-term careers in music.

Through the contest, SoFi teamed up with Kelsea Ballerini and the CMA to help ease some of those challenges by offering financial backing, increased visibility, and real opportunities to the next wave of artists.

“I know firsthand how much it takes to build a career in music, especially when you’re funding it on your own,” Ballerini previously shared. “That’s why I’m excited to partner with SoFi on this. We’re looking for artists with passion, determination, and a strong sense of who they are, artists who are not only committed to their craft but thoughtful about how they invest in themselves and their music.”  

CMA Fest officially wrapped up on Sunday, June 7.

Share on:

Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.