LANCO is bringing their nostalgic new single, “What I See,” to life with the debut of a new music video to accompany the song.
Lead singer Brandon Lancaster worked closely with director Peter Zavadil to conceptualize the video and also co-wrote the song with drummer Tripp Howell, bassist Chandler Baldwin and Jeremy Spillman.
“This music video explores the idea that everyone has their own story and their own perspective on what makes that story special,” Lancaster said. “I wanted the narrative to highlight how different pillars can evoke different emotions in people depending on the path they’ve taken — whether it be a scoreboard, a curve in a road or even one’s own reflection. The center-point of the video is at a dive bar which to many could seem insignificant, but to us it represents the place where the concept of this song was born.”
The reigning ACM New Group of the Year continues to find success follow their 2x Platinum and multi-week No.1 “Greatest Love Story” from their debut album, Hallelujah Nights.
Fans can go behind the scenes of the just-released music video with LANCO by watching the clip below.
