LANCO Debuts Nostalgic ‘What I See’ Music Video

LANCO is bringing their nostalgic new single, “What I See,” to life with the debut of a new music video…

Lauren Jo Black

| Posted on

March 24, 2020

12:24 pm

LANCO Music Video

LANCO is bringing their nostalgic new single, “What I See,” to life with the debut of a new music video to accompany the song.

Lead singer Brandon Lancaster worked closely with director Peter Zavadil to conceptualize the video and also co-wrote the song with drummer Tripp Howell, bassist Chandler Baldwin and Jeremy Spillman.

“This music video explores the idea that everyone has their own story and their own perspective on what makes that story special,” Lancaster said. “I wanted the narrative to highlight how different pillars can evoke different emotions in people depending on the path they’ve taken — whether it be a scoreboard, a curve in a road or even one’s own reflection. The center-point of the video is at a dive bar which to many could seem insignificant, but to us it represents the place where the concept of this song was born.”

The reigning ACM New Group of the Year continues to find success follow their 2x Platinum and multi-week No.1 “Greatest Love Story” from their debut album, Hallelujah Nights.

Fans can go behind the scenes of the just-released music video with LANCO by watching the clip below.

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.