LISTEN: Ashley Cooke and Brett Young Join Forces On Romantic Track, ‘Never Til Now’

Fast-rising country newcomer Ashley Cooke is giving new life to her fan-favorite track, “Never Til Now,” with the addition of…

By

Lauren Jo Black

| Posted on

April 1, 2022

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12:01 pm

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Ashley Cooke, Brett Young; Photo by Robby Klein

Fast-rising country newcomer Ashley Cooke is giving new life to her fan-favorite track, “Never Til Now,” with the addition of country hitmaker Brett Young.

Out now, the reimaged version of the track features intoxicating vocals from Cooke and Young as they croon over a love they never saw coming. 

“I never wanted to tap my brakes/ I never wanted to settle down/ I was always one foot out the door/ I never thought about turning ’round/ Never saw myself with a white picket fence dug into the ground/ Never ’til now,” the pair sweetly sings on the chorus. 

YouTube video

“‘Never Til Now’ is a song that has opened so many doors for me already and really changed my life. To be able to bring a superstar like Brett Young onto this song with me is such an honor,” shares Cooke. “I’ve been a fan of Brett’s music since the start and I feel very honored that he believes in the song the way that I do.”

“I first heard this song through my good friend and trusted collaborator Jimmy Robbins,” Young adds. “I loved it immediately and I’m honored to be a part of it with Ashley!”

Written by Cooke alongside Matt Roy and produced by award-winner Jimmy Robbins, “Never Til Now” originally appears on Cooke’s debut project Already Drank That Beer, released in August of 2021. The love song became an instant hit with listeners on TikTok and streaming platforms, raking in over 46K user-generated videos and over 30­M streams. 

 

 
 
 
 
 
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A post shared by ASHLEY COOKE (@theashleycooke)

The release of “Never Til Now” with Young comes days after Cooke revealed that she signed a co-venture record deal with Big Loud Records / Back Blocks Music. Under the new deal, Cooke is represented by Big Loud / Back Blocks Music for both label and publishing.

“From the second I walked into Big Loud, it felt like home. They met me where I was, recognizing all I had built independently while also showing me how they could pour gasoline on the fire that had already started,” Cooke shared upon the announcement. “Getting to partner with not only Big Loud but also my champion since day one, Rakiyah Marshall / Back Blocks, is an absolute dream team and I couldn’t be more excited and confident to be joining the roster.”

 

 
 
 
 
 
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A post shared by ASHLEY COOKE (@theashleycooke)

In just a short amount of time, Ashley Cooke has taken the country music world by storm. After gaining traction on TikTok, where she now has nearly 1 million followers, Cooke has earned opening slots on tours with artists such as BRELAND, Cole Swindell and Jordan Davis. 

Cooke’s music is making waves on SiriusXM The Highway as well, with “Never Til Now” entering the top five and climbing on the Top 30 Weekend Countdown. 

With no signs of slowing down, this new duet is destined to take Cooke’s career to new heights. 

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.