LISTEN: Ashley Cooke and Brett Young Join Forces On Romantic Track, ‘Never Til Now’
Fast-rising country newcomer Ashley Cooke is giving new life to her fan-favorite track, “Never Til Now,” with the addition of…
Ashley Cooke, Brett Young; Photo by Robby Klein
Out now, the reimaged version of the track features intoxicating vocals from Cooke and Young as they croon over a love they never saw coming.
“I never wanted to tap my brakes/ I never wanted to settle down/ I was always one foot out the door/ I never thought about turning ’round/ Never saw myself with a white picket fence dug into the ground/ Never ’til now,” the pair sweetly sings on the chorus.
“‘Never Til Now’ is a song that has opened so many doors for me already and really changed my life. To be able to bring a superstar like Brett Young onto this song with me is such an honor,” shares Cooke. “I’ve been a fan of Brett’s music since the start and I feel very honored that he believes in the song the way that I do.”
“I first heard this song through my good friend and trusted collaborator Jimmy Robbins,” Young adds. “I loved it immediately and I’m honored to be a part of it with Ashley!”
Written by Cooke alongside Matt Roy and produced by award-winner Jimmy Robbins, “Never Til Now” originally appears on Cooke’s debut project Already Drank That Beer, released in August of 2021. The love song became an instant hit with listeners on TikTok and streaming platforms, raking in over 46K user-generated videos and over 30M streams.
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The release of “Never Til Now” with Young comes days after Cooke revealed that she signed a co-venture record deal with Big Loud Records / Back Blocks Music. Under the new deal, Cooke is represented by Big Loud / Back Blocks Music for both label and publishing.
“From the second I walked into Big Loud, it felt like home. They met me where I was, recognizing all I had built independently while also showing me how they could pour gasoline on the fire that had already started,” Cooke shared upon the announcement. “Getting to partner with not only Big Loud but also my champion since day one, Rakiyah Marshall / Back Blocks, is an absolute dream team and I couldn’t be more excited and confident to be joining the roster.”
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In just a short amount of time, Ashley Cooke has taken the country music world by storm. After gaining traction on TikTok, where she now has nearly 1 million followers, Cooke has earned opening slots on tours with artists such as BRELAND, Cole Swindell and Jordan Davis.
Cooke’s music is making waves on SiriusXM The Highway as well, with “Never Til Now” entering the top five and climbing on the Top 30 Weekend Countdown.
With no signs of slowing down, this new duet is destined to take Cooke’s career to new heights.
Lauren Jo Black
Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.