Luke Bryan continues his partnership with the family-owned company, Jockey International, Inc. for the launch of their latest collection, Jockey Outdoors.
This new collection brings 146 years of Jockey base-layer expertise outside through the featured pieces that include a long sleeve woven, corduroy and flannel shirts and shackets, a long-sleeve performance fishing shirt with vertical ventilation, rod holder tab on the left chest and a hidden soft microfiber cloth for easy sunglass cleaning, long-sleeve henleys and crews, graphic tees, and convertible, utility, and flannel-lined pants.
“When my friends at Jockey first brought this up it was an easy yes for me,” Bryan said in a recent statement. “One, they are just a wonderful company with values that align with mine, and two, I have always been an advocate for the love of outdoors, so it was a no-brainer. Once I got my hands on the product and felt the quality, I became even more fired up for this to show up in the stores.”
Since 1976, Jockey has strived to perfect its base layers as they continue the work of founder Reverend Samuel T. Cooper. According to Mark Fedyk, president and COO, Jockey, the “Country On” singer was the best fit to represent this new set of products for the brand.
“As an avid outdoorsman and already a Jockey brand ambassador, Luke was the perfect fit for this next step for Jockey, allowing us to step back to our roots, incorporate our base layer expertise and develop the Jockey Outdoors Collection, which we think will be a hit with our consumers,” Fedyk said. “Luke was highly involved in the design and painstaking quality standards of the line. His attention to detail, demand for quality, and expectation of performance and comfort aligned perfectly with our brand pillars. The collection is designed where comfort starts – at your skin – building solutions from the inside-out for greater comfort and performance.”
Bryan and his wife Caroline have previously posed as ambassadors for the brand in several commercial spots. Their most recent is a 30-second promo that finds the couple preparing for a night out on the town. Unfortunately, Bryan found himself struggling to keep his outfit date-ready as he continued to get stains on his clean, white Jockey shirt.
The country star made the effort to continually toss the classic white tee in the washing machine, only to find out that their date is in fact the following night.
“This partnership with Jockey, and why I’m so proud of it, it just feels like such a natural combination of what our family is about,” Bryan previously shared. “Jockey is such a strong family company and we’re excited to be partnered with such a successful company for so many years. The clothes Jockey makes, the comfort and quality, and how they stand behind it, is so important to us.”
“What I love about Jockey the most is their classic white T-shirt because girls can rock it, and boys can, too,” said Caroline. “I have some that I just tie on the side and throw on a hat and cute shoes, and you’re good to go. It’s easy.”
The Jockey Outdoors Collection is available now online at Jockey.com/Outdoors and BassPro.com, and in Jockey retail stores with additional select retailers in 2023. Through the end of the year Jockey has pledged to donate 1% of sales of all Jockey Outdoors products sold at US Jockey stores and on Jockey.com to the Jockey Being Family Foundation, Ltd. In doing so, the brand has shown their support towards adoptive and foster families across the United States since the foundation was creation in 2005.
Luke Bryan is currently preparing to co-host the 56th Annual CMA Awards alongside former NFL star, Peyton Manning. The star-studded event will broadcast live from Nashville’s Bridgestone Arena on Wednesday, Nov. 9 (8:00-11:00 PM/EST) on ABC.