Luke Bryan Re-Lives Memories with His Children, Father, Late Brother and More In Heartwarming ‘Up’ Music Video

Luke Bryan’s new music video is all about family.   On Thursday (Jan. 13), the country superstar shared the heartwarming video…

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Lauren Jo Black

| Posted on

January 13, 2022

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1:21 pm

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Luke Bryan; Photo by Shaun Silva

Luke Bryan’s new music video is all about family.  

On Thursday (Jan. 13), the country superstar shared the heartwarming video for his latest single, “Up.” 

The three-minute clip finds Bryan sitting in an old barn watching personal home videos as well as scenes that appear within his five-part docuseries, Luke Bryan: My Dirt Road Diary.

Luke Bryan; Up Music Video
Luke Bryan; Up Music Video

Throughout the clip, fans witness Bryan’s real and raw reactions to the footage as director Shaun Silva captures him watching the docuseries for the first time.

The five-time Entertainer of the Year flashes his signature smile as he re-lives the precious memories documented throughout his life, from his childhood to raising children of his own.

Included in the footage are clips of Bryan spending time as a child fishing with his father, Tommy, videos of Bryan hunting with his two sons, Thomas (Bo) and Tatum (Tate), and footage of the Georgia native holding his kids for the very first time. Touching memories of his late brother, Chris, as well as other relatives also flash across the screen.

“When I saw the footage of my boys with both their grandfathers and then the closeup clip of my brother basically looking at me, it was so overwhelming,” the American Idol judge shared of the clip. “I could not be prouder, not only of the message of this song, but also how this video turned out.  I hope everyone enjoys watching it as much as I have.”

Luke Bryan; Up Music Video
Luke Bryan; Up Music Video

The video culminates as the people of the town are seen lighting lanterns to be lifted-up and released to the heavens in memory of their lost loved ones. 

YouTube video

Bryan and Silva have worked closely together in the past on videos such as “All My Friends Say,” “Country Girl Shake It For Me,” “I Don’t Want This Night To End,” “Crash My Party” and more. 

Co-written by Jeremy Bussey, Taylor Phillips and Bobby Pinson, “Up,” appears on the deluxe edition of the superstar’s Born Here Live Here Die Here album.

“’Up’ is a song that really, it just checks all the boxes for a country song to me,” he explains. “It talks about what I love, what’s dear to me. It talks about my home. It talks about my faith, and the fact that the songwriters used a simple word, ‘Up,’ to create so many images is pretty special.”

The uplifting track has Bryan sticking to his country roots while singing about the things that mean the most to him.  

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.