Luke Bryan Re-Lives Memories with His Children, Father, Late Brother and More In Heartwarming ‘Up’ Music Video

Luke Bryan’s new music video is all about family.   On Thursday (Jan. 13), the country superstar shared the heartwarming video…

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Lauren Jo Black

| Posted on

January 13, 2022

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Luke Bryan; Photo by Shaun Silva

Luke Bryan’s new music video is all about family.  

On Thursday (Jan. 13), the country superstar shared the heartwarming video for his latest single, “Up.” 

The three-minute clip finds Bryan sitting in an old barn watching personal home videos as well as scenes that appear within his five-part docuseries, Luke Bryan: My Dirt Road Diary.

Luke Bryan; Up Music Video
Luke Bryan; Up Music Video

Throughout the clip, fans witness Bryan’s real and raw reactions to the footage as director Shaun Silva captures him watching the docuseries for the first time.

The five-time Entertainer of the Year flashes his signature smile as he re-lives the precious memories documented throughout his life, from his childhood to raising children of his own.

Included in the footage are clips of Bryan spending time as a child fishing with his father, Tommy, videos of Bryan hunting with his two sons, Thomas (Bo) and Tatum (Tate), and footage of the Georgia native holding his kids for the very first time. Touching memories of his late brother, Chris, as well as other relatives also flash across the screen.

“When I saw the footage of my boys with both their grandfathers and then the closeup clip of my brother basically looking at me, it was so overwhelming,” the American Idol judge shared of the clip. “I could not be prouder, not only of the message of this song, but also how this video turned out.  I hope everyone enjoys watching it as much as I have.”

Luke Bryan; Up Music Video
Luke Bryan; Up Music Video

The video culminates as the people of the town are seen lighting lanterns to be lifted-up and released to the heavens in memory of their lost loved ones. 

YouTube video

Bryan and Silva have worked closely together in the past on videos such as “All My Friends Say,” “Country Girl Shake It For Me,” “I Don’t Want This Night To End,” “Crash My Party” and more. 

Co-written by Jeremy Bussey, Taylor Phillips and Bobby Pinson, “Up,” appears on the deluxe edition of the superstar’s Born Here Live Here Die Here album.

“’Up’ is a song that really, it just checks all the boxes for a country song to me,” he explains. “It talks about what I love, what’s dear to me. It talks about my home. It talks about my faith, and the fact that the songwriters used a simple word, ‘Up,’ to create so many images is pretty special.”

The uplifting track has Bryan sticking to his country roots while singing about the things that mean the most to him.  

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.