Luke Combs and Eric Church Enlist Fans’ Help In Social Media-Inspired ‘Does To Me’ Video

Luke Combs and Eric Church just released the music video for their collaborative hit, “Does To Me,” and it’s all about the fans.

“When we started getting things ready for the ‘Does To Me’ music video, I knew I wanted my fans to be involved, so I had them share things that might not mean a lot to others, but did to them,” Combs writes in the opening sequence of the video.

The clip goes on to showcase social media-style photos of his fans while some of the song’s lyrics pop up as if they were being shared via text messages. Photos of weddings, proms, sports, families, fishing and much more flash across the screen as the superstars trade-off lyrics.

The sentimental song finds the pair celebrating life’s little moments.

“The song is a lot of really run-of-the-mill things that aren’t really exciting to anybody other than yourself, and things that I guess the world doesn’t think of as like really awesome achievements,” Combs previously shared of the song.

“But,” he continued, “They’re still things that you should be proud of and things that you should be able to say with confidence and say, ‘Hey, I did that. Maybe it’s not winning the gold medal at the Olympics, but I’m proud of it. I’m proud that I did that, and it might not mean anything to anybody else but it means something to me.’”

“Does To Me” is the latest single from Combs’ 17-track sophomore album, What You See Is What You Get. 

Click above to check out the brand new music video.