Morgan Evans Shot His ‘Day Drunk’ Music Video In Reverse

“We shot this video in reverse which was way harder, and way more complicated, than any of us expected.”

By

Lauren Jo Black

| Posted on

August 16, 2019

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10:24 am

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Morgan Evans; Photo Courtesy Warner Music Nashville

Morgan Evans got creative with his “Day Drunk” music video by shooting the entire video in reverse.

In the just-released clip, Evans enjoys a few cocktails while taking an event-filled stroll along a beachside boardwalk. Directed by Colin Duffy and filmed in Long Beach, CA, the clip also finds Evans performing the feel-good summer anthem as onlookers cheer him on.

Fun fact: The unique video concept required Evans to learn to sing the entire song backwards!

“Day Drunk” was inspired by a date Evans once had with his wife, Kelsea Ballerini, on her birthday.

“She had come home from being on the road and I had this elaborate day planned out for the birthday,” he recalled to Entertainment Tonight. “She got home and I was like, ‘Oh, are you ready? Let’s do all these things.’ And she was like, ‘Can we just shut the front door and maybe just open a bottle of champagne and start there?’ And that’s all we did and it ended up being an awesome day.”

“I’ve never been the ‘drinking song’ guy, but this song came from a real place and is really more about spending a day with your person than it is about just going getting drunk,” Evans added. “There’s a reason why I love it so much and feel like I can sing it.”

The song follows Evans’ previous hit,  “Kiss Somebody.” Both tracks are included on his debut album, Things That We Drink To. Check out the brand new music video above.

Beginning September 3, Evans will embark on his 2019 World Tour, performing 26 shows in eight countries through December 14.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.