Nashville’s Lower Broadway Welcomes Hank Williams Jr.’s Boogie Bar This Fall

The establishment will open at 419 Broadway.

By

Lauren Jo Black

| Posted on

August 28, 2023

at

1:17 pm

Share on:

Photo Courtesy Hank Williams Jr.

A Hank Williams Jr.-themed bar, dubbed Hank Williams Jr.’s Boogie Bar, is coming to Nashville’s Lower Broadway this fall. 

According to a report from Nashville Business Journal, Big Plan Holdings (BPH) Hospitality is preparing to open the Hank Williams Jr.’s Boogie Bar at 419 Broadway “early” this fall. The three-level and rooftop establishment will lie between the Ernest Tubb Record Shop and AJ’s Good Time Bar. 

Opening In The Fall Of 2023

Additional information about the 11,895-square-foot establishment has yet to be revealed. 

Hank Williams Jr.’s Boogie Bar is named in honor of the Country Music Hall of Famer’s chart-topping hit, “Born to Boogie.” Released in 1987, the song served as the lead single of Hank Williams Jr.’s 1987 album of the same name.   

“Born To Boogie”

YouTube video

The Boogie Bar isn’t the only celebrity-branded bar in the works in partnership with BPH Hospitality as it has another coming to Broadway as well as working on one in the 12South neighborhood.

“As someone who’s lived in Nashville for over a decade now, I think we have a good mix of what locals want and what tourists want in terms of opening bars and restaurants across the city,” said Eric Russell, chief investment officer and principal of BPH Hospitality. “For us, it’s really about creating an environment where both locals and tourists can come together in the same space and they don’t feel like it’s one versus the other.” 

Jon Bon Jovi Bar

Earlier this year, it was reported that Jon Bon Jovi teamed up with Big Plan Holdings to launch a Broadway bar and entertainment venue. According to Nashville Business Journal, the pair paid $9.4 million for an L-shaped site, located at 405 Broadway in November of 2020. 

Jon Bon Jovi and his lawyer, CPA firm Sussman & Associates, also registered an LLC for the forthcoming business, named JBJ Broadway LLC, in 2021. 

Now, according to new reports by the outlet, the celebrity-branded bar coming to 405 Broadway, in between Merchants and Nudie’s Honky Tonk, will stand five stories tall.

In addition to the bar coming to 405 Broadway, the BPH Hospitality group is currently engaged in a venture within the well-liked 12South district, situated at 2405 12th Ave. S., adjacent to Buttermilk Ranch. Specifics regarding the property’s purpose remain undisclosed, as it was acquired by Big Plan Holdings for $3.55 million in June of 2023.

Broadway -- Nashville; Photo by Andrew Wendowski
Broadway — Nashville; Photo by Andrew Wendowski

Celebrity Bars In Nashville

Hank Williams Jr.’s Boogie Bar will join the ever-growing strip of celebrity-owned bars on Lower Broadway in Nashville, Tennessee, including Alan Jackson (AJ’s Good Time Bar), Luke Bryan (Luke Bryan’s 32 Bridge), Jason Aldean (Jason Aldean’s Kitchen + Rooftop Bar), Florida Georgia Line (FGL House), Miranda Lambert (Miranda Lambert’s Casa Rosa Nashville), Dierks Bentley (Dierks Bentley’s Whiskey Row), Blake Shelton (Old Red), Kid Rock (Kid Rock’s Big Ass Honky Tonk) and John Rich (Redneck Riviera Bar & BBQ).

Eric Church and Garth Brooks will soon get in on the action with the upcoming openings of Chief’s and Friends In Low Places Bar & Honky Tonk, respectively. 

Rendering Courtesy of Chief's / AJ Capital
Rendering Courtesy of Chief’s / AJ Capital

Music City Tourism

The bars on Lower Broadway have become quite the attraction for tourists, especially during the summer season when Music City hosts the annual CMA Fest in June and the Let Freedom Sing! event in July.

According to Nashville Convention And Visitors Corp, CMA Fest 2023 generated $74.7 million in estimated direct visitor spending, and July’s Let Freedom Sing! Music City July 4th generated $11.6 million in estimated direct visitor spending. 

“The summer was chock-full of live music and brought visitors from all over the world to Music City, helping bolster the city’s economic activity,” said Deana Ivey, President and CEO, Nashville Convention & Visitors Corp. “The city welcomed stadium tours and music events that drove hotel demand to new heights, along with visitation and exposure for the city.”

Share on:

Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.