Nashville’s Lower Broadway Welcomes Hank Williams Jr.’s Boogie Bar This Fall

A Hank Williams Jr.-themed bar, dubbed Hank Williams Jr.’s Boogie Bar, is coming to Nashville’s Lower Broadway this fall. 

According to a report from Nashville Business Journal, Big Plan Holdings (BPH) Hospitality is preparing to open the Hank Williams Jr.’s Boogie Bar at 419 Broadway “early” this fall. The three-level and rooftop establishment will lie between the Ernest Tubb Record Shop and AJ’s Good Time Bar. 

Opening In The Fall Of 2023

Additional information about the 11,895-square-foot establishment has yet to be revealed. 

Hank Williams Jr.’s Boogie Bar is named in honor of the Country Music Hall of Famer’s chart-topping hit, “Born to Boogie.” Released in 1987, the song served as the lead single of Hank Williams Jr.’s 1987 album of the same name.   

“Born To Boogie”

The Boogie Bar isn’t the only celebrity-branded bar in the works in partnership with BPH Hospitality as it has another coming to Broadway as well as working on one in the 12South neighborhood.

“As someone who’s lived in Nashville for over a decade now, I think we have a good mix of what locals want and what tourists want in terms of opening bars and restaurants across the city,” said Eric Russell, chief investment officer and principal of BPH Hospitality. “For us, it’s really about creating an environment where both locals and tourists can come together in the same space and they don’t feel like it’s one versus the other.” 

Jon Bon Jovi Bar

Earlier this year, it was reported that Jon Bon Jovi teamed up with Big Plan Holdings to launch a Broadway bar and entertainment venue. According to Nashville Business Journal, the pair paid $9.4 million for an L-shaped site, located at 405 Broadway in November of 2020. 

Jon Bon Jovi and his lawyer, CPA firm Sussman & Associates, also registered an LLC for the forthcoming business, named JBJ Broadway LLC, in 2021. 

Now, according to new reports by the outlet, the celebrity-branded bar coming to 405 Broadway, in between Merchants and Nudie’s Honky Tonk, will stand five stories tall.

In addition to the bar coming to 405 Broadway, the BPH Hospitality group is currently engaged in a venture within the well-liked 12South district, situated at 2405 12th Ave. S., adjacent to Buttermilk Ranch. Specifics regarding the property’s purpose remain undisclosed, as it was acquired by Big Plan Holdings for $3.55 million in June of 2023.

Celebrity Bars In Nashville

Hank Williams Jr.’s Boogie Bar will join the ever-growing strip of celebrity-owned bars on Lower Broadway in Nashville, Tennessee, including Alan Jackson (AJ’s Good Time Bar), Luke Bryan (Luke Bryan’s 32 Bridge), Jason Aldean (Jason Aldean’s Kitchen + Rooftop Bar), Florida Georgia Line (FGL House), Miranda Lambert (Miranda Lambert’s Casa Rosa Nashville), Dierks Bentley (Dierks Bentley’s Whiskey Row), Blake Shelton (Old Red), Kid Rock (Kid Rock’s Big Ass Honky Tonk) and John Rich (Redneck Riviera Bar & BBQ).

Eric Church and Garth Brooks will soon get in on the action with the upcoming openings of Chief’s and Friends In Low Places Bar & Honky Tonk, respectively. 

Music City Tourism

The bars on Lower Broadway have become quite the attraction for tourists, especially during the summer season when Music City hosts the annual CMA Fest in June and the Let Freedom Sing! event in July.

According to Nashville Convention And Visitors Corp, CMA Fest 2023 generated $74.7 million in estimated direct visitor spending, and July’s Let Freedom Sing! Music City July 4th generated $11.6 million in estimated direct visitor spending. 

“The summer was chock-full of live music and brought visitors from all over the world to Music City, helping bolster the city’s economic activity,” said Deana Ivey, President and CEO, Nashville Convention & Visitors Corp. “The city welcomed stadium tours and music events that drove hotel demand to new heights, along with visitation and exposure for the city.”