Priscilla Block Previews Sophomore Album with Vulnerable New Song ‘Couldn’t Care Less’
Block says this song feels like the “perfect way” to introduce her new album.
Photo Courtesy Priscilla Block
Priscilla Block is stepping into a new chapter of her music, unveiling a more vulnerable side of her artistry with the release of “Couldn’t Care Less” and the announcement of her upcoming album, Things You Didn’t See.
The North Carolina native strips back her signature confidence and badass persona, showing fans that she isn’t always the bold, self-assured woman they’ve come to know.
Co-written with Trannie Anderson, Alex Maxwell, and Cole Taylor, the track explores the side of Block that feels misunderstood, weighed down by criticism, and overlooked when her name isn’t called at award shows.
I posted a picture and it got a bunch of likes/ That she should lose weight comment kept me up all night/ I hit reply and made a little out of what they said/ Like I couldn’t care less/ Walked the carpet, sat a couple rows up from the stage/ Hoping I would hear my name, they said a different name/ I was clapping, laughing, smiling, standing in a sparkly dress/ Like I couldn’t care less, she sings on the first verse.
On the chorus she flips the script, revealing her true feelings as she sings, “Ooh, like it don’t mean something / Ooh, like to me it’s nothing / Like I do my best to tune it out / Shut the door / Like I couldn’t care less / Hell, I couldn’t care more.”
Block previewed the song during Country Now Live earlier this year, leaving fans captivated by her honesty.
At the time she shared, “I feel really honored that I’m in a place where people can hopefully feel inspired to love themselves a little bit more or feel more confident because they found my music and they somehow relate…But I feel like I hear this all the time where people are like, ‘I love how confident you are, and I love how unapologetically you are.’ And I kind of just got to thinking. I was like, I feel like sometimes I always have to be like that…just so you guys know, I’m not always confident and I’m not always unapologetically me. Some days I have really, really hard days and there’s some days that I wonder what the hell I’m doing and all the things.”
“Couldn’t Care Less” gives fans a first look at the openness Block will bring to her sophomore album, which tackles themes like anxiety, burnout, and the constant pressure to always be “on.” Across 14 tracks, she digs into struggles with body image, dealing with online negativity, the mental toll of life in the spotlight, finding her artistic identity, and navigating the expectations of fitting into country music’s traditional mold.
“For what has felt like forever, here we are stepping into a new chapter,” Block shared. “The past couple of years have been a rollercoaster. This life has challenged me not only as an artist, but as a person. Honestly, there’s been a part of me that has felt misunderstood. The girl who “couldn’t care less,” when in reality, I’ve never cared more.
“Writing ‘Couldn’t Care Less’ was the therapy I didn’t even know I needed. For a long time, people have seen me as bulletproof, but this is a side they haven’t seen. It’s the misunderstood part of me… the insecurities that come with being human. It feels like the perfect way to lead into my record ‘Things You Didn’t See,’ coming October 10th.”
‘Things You Didn’t See’ Track List:
1. “Things You Didn’t See”
Writers: Priscilla Block, Brandon Paddock, Martin Johnson
2. “Bring Me Downtown”
Writers: Priscilla Block, Cole Taylor, David Garcia, Laura Veltz
3. “Stranger Things (with Chase Matthew)”
Writers: Priscilla Block, Trannie Anderson, Cole Taylor, David Garcia
4. “Goodwill To Gucci”
Writers: Priscilla Block, Audra Mae, Summer Overstreet, Jesse Frasure
5. “Phones And Radios”
Writers: Priscilla Block, David Garcia, Trannie Anderson, Blake Pendergrass
6. “Couldn’t Care Less”**
Writers: Alex Maxwell, Cole Taylor, Trannie Anderson, Priscilla Block
7. “2-3-4”
Writers: Priscilla Block, Alex Maxwell, Sarah Jones
8. “Try”
Writers: Priscilla Block, Tyler Hubbard, Trannie Anderson, David Garcia
9. “Good On You”
Writers: David Garcia, Jessie Jo Dillon, Laura Veltz, Priscilla Block
10. “Yard Sale”*
Writers: Priscilla Block, Laura Veltz, David Garcia, Jessie Jo Dillion
11. “You’re Breaking My Heart (Cecilia)”*
Writers: Chris Tompkins, Jesse Frasure, Jessie Jo Dillon, Hailey Whitters, Paul Simon
12. “He’s My Man”
Writers: Alysa Vanderheym, Faren Rachels, Chris Tompkins, Jacob Hackworth
13. “Elijah”
Writers: Priscilla Block, Sarah Jones, Rian Ball
14. “Time Ain’t A Two Lane (Demo)”***
Writers: Rian Ball, Priscilla Block, Sarah Jones, Aaron Raitiere
Produced by David Garcia and Dave Cohen
*Produced by David Garcia and Jesse Frasure
**Produced by David Garcia
***Produced by Rian Ball
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.
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