Priscilla Block Swaps Labubus for a Toby Keith Key Chain: ‘That’s My Labubu!’

“Toby Keith forever!”

By

Lauren Jo Black

| Posted on

September 5, 2025

at

11:53 am

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Priscilla Block; Photos via Instagram

Priscilla Block takes a piece of country icon Toby Keith with her everywhere she goes. In a new social media video, she proudly showed off her Toby Keith key chain hanging from her purse.

Block joked that while some people carry the trendy collectible dolls known as Labubus on their bags, she prefers something with a little more country flair.

“All of y’all are about Labubus on your bags, but do you have a Toby Keith Keith chain? No you don’t. That’s my Labubu! We love you, Toby,” she said with a laugh.

“Toby Keith forever,” she captioned the post.

Block’s love for Toby Keith is no secret. She previously told Country Now, “Toby is somebody that’s inspired a lot of people. He’s inspired me as an artist and a songwriter just to stay true to yourself and stand up for what you believe in.”

Last year, Block honored the late country legend during the NBC special Toby Keith: American Icon, where she shared the stage with Trace Adkins, Luke Bryan, Jelly Roll, and more in the Oklahoma native’s honor.

Photo Courtesy Priscilla Block
Photo Courtesy Priscilla Block

She told us she had her team clear her calendar so she could be there.  

“We got the call three days ago about this and I was like, ‘cancel anything on my calendar.’ I would love to be there,” she revealed. 

Right now, Block is on the road with Cole Swindell as part of his Happy Hour Sad Tour. This fall, she’ll launch her own headlining trek, the Monster Energy Outbreak: Things You Didn’t See Tour, in support of her upcoming sophomore album, Things You Didn’t See, arriving October 10.

Priscilla Block - Things You Didn’t See
Priscilla Block – Things You Didn’t See

The new project showcases a more vulnerable side of the singer-songwriter than ever before. Across 14 tracks, she explores deeply personal topics including struggles with body image, online negativity, the mental toll of life in the spotlight, finding her artistic identity, and the challenges of fitting into country music’s traditional mold.

Fans have already gotten a taste of what’s to come with the release of her raw new song, “Couldn’t Care Less.” Co-written with Trannie Anderson, Alex Maxwell, and Cole Taylor, the track sheds light on Block’s feelings of being misunderstood, criticized, and overlooked when her name isn’t called at award shows.

“Writing ‘Couldn’t Care Less’ was the therapy I didn’t even know I needed. For a long time, people have seen me as bulletproof, but this is a side they haven’t seen. It’s the misunderstood part of me… the insecurities that come with being human. It feels like the perfect way to lead into my record ‘Things You Didn’t See,’ coming October 10th,” she explained. 

Fans can see a complete list of Block’s upcoming tour dates below.

YouTube video

Priscilla Block On Tour:

Fri., Sep. 5 | Canton Civic Center | Canton, OH^

Thu., Sep. 11 | Marshall Health Network Arena | Huntington, WV^

Fri., Sep. 12 | Erie Insurance Arena | Erie, PA^

Sat., Sep. 13 | Mohegan Sun Arena at Casey Plaza | Wilkes-Barre Township, PA^

Thu., Sep. 18 | Rupp Arena | Lexington, KY^

Fri., Sep. 19 | The Classic Center | Athens, GA^

Sat., Sep. 20 | Dignity Health Amp | Macon, GA^

Thu., Sep. 25 | Dacotah Bank Center | Brookings, SD^

Fri., Sep. 26 | Alliant Energy PowerHouse | Cedar Rapids, IA^

Sat., Sep. 27 | Alerus Center | Grand Forks, ND^

Thu., Oct. 2 | Blue FCU Arena | Loveland, CO^

Fri., Oct. 3 | Ford Wyoming Center | Casper, WY^

Sat., Oct. 4 | Brick Breeden Fieldhouse | Bozeman, MT^

Thu., Oct. 9 | Angel of the Winds Arena | Everett, WA^

Fri., Oct. 10 | Toyota Center | Kennewick, WA^

Sat., Oct. 11 | Ford Idaho Center Amphitheater | Nampa, ID^

Thu., Oct. 23 | The Ranch Concert Hall & Saloon | Fort Myers, FL*#

Fri., Oct. 24 | Hard Rock Live at Seminole Hard Rock Hotel & Casino | Hollywood, FL^

Sat., Oct. 25 | The BayCare Sound | Clearwater, FL^

Sun., Oct. 26 | The St. Augustine Amphitheatre | St. Augustine, FL^

Wed., Oct. 29 | Two Dimes | Tuscaloosa, AL*#

Thurs., Oct. 30 | The Mill & Mine | Knoxville, TN*#

Fri., Oct. 31 | The Signal | Chattanooga, TN*#

Sat., Nov. 1 | The Wind Jammer | Isle of Palms, SC*#

Thurs., Nov. 6 | The Rave II | Milwaukee, WI*

Fri., Nov. 7 – Sat., Nov. 8 | Island Resort & Casino | Harris, MI*

Thurs., Nov. 13 | The Admiral | Omaha, NE*@

Sat., Nov. 15 | Val Air Ballroom | Des Moines, IA*@

Thurs., Nov. 20 | Mercury Ballroom | Louisville, KY*#

Fri., Nov. 21 | The Blue Note | Columbia, MO*#

Sat., Nov. 22 | Midnight Rodeo Springfield | Springfield, MO*#

Fri., Dec. 5 | Joe’s Live | Rosemont, IL*@

Sat., Dec. 6 | 8 Seconds Saloon | Indianapolis, IN*@

^ denotes support dates for Cole Swindell’s Happy Hour Sad Tour

* denotes Monster Energy Outbreak Tour: Things You Didn’t See 

# denotes support from Greylan James

@ denotes support from Payton Smith

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.