Priscilla Block Swaps Labubus for a Toby Keith Key Chain: ‘That’s My Labubu!’
“Toby Keith forever!”

Priscilla Block; Photos via Instagram
Priscilla Block takes a piece of country icon Toby Keith with her everywhere she goes. In a new social media video, she proudly showed off her Toby Keith key chain hanging from her purse.
Block joked that while some people carry the trendy collectible dolls known as Labubus on their bags, she prefers something with a little more country flair.
“All of y’all are about Labubus on your bags, but do you have a Toby Keith Keith chain? No you don’t. That’s my Labubu! We love you, Toby,” she said with a laugh.
“Toby Keith forever,” she captioned the post.
Block’s love for Toby Keith is no secret. She previously told Country Now, “Toby is somebody that’s inspired a lot of people. He’s inspired me as an artist and a songwriter just to stay true to yourself and stand up for what you believe in.”
Last year, Block honored the late country legend during the NBC special Toby Keith: American Icon, where she shared the stage with Trace Adkins, Luke Bryan, Jelly Roll, and more in the Oklahoma native’s honor.

She told us she had her team clear her calendar so she could be there.
“We got the call three days ago about this and I was like, ‘cancel anything on my calendar.’ I would love to be there,” she revealed.
Right now, Block is on the road with Cole Swindell as part of his Happy Hour Sad Tour. This fall, she’ll launch her own headlining trek, the Monster Energy Outbreak: Things You Didn’t See Tour, in support of her upcoming sophomore album, Things You Didn’t See, arriving October 10.

The new project showcases a more vulnerable side of the singer-songwriter than ever before. Across 14 tracks, she explores deeply personal topics including struggles with body image, online negativity, the mental toll of life in the spotlight, finding her artistic identity, and the challenges of fitting into country music’s traditional mold.
Fans have already gotten a taste of what’s to come with the release of her raw new song, “Couldn’t Care Less.” Co-written with Trannie Anderson, Alex Maxwell, and Cole Taylor, the track sheds light on Block’s feelings of being misunderstood, criticized, and overlooked when her name isn’t called at award shows.
“Writing ‘Couldn’t Care Less’ was the therapy I didn’t even know I needed. For a long time, people have seen me as bulletproof, but this is a side they haven’t seen. It’s the misunderstood part of me… the insecurities that come with being human. It feels like the perfect way to lead into my record ‘Things You Didn’t See,’ coming October 10th,” she explained.
Fans can see a complete list of Block’s upcoming tour dates below.
Priscilla Block On Tour:
Fri., Sep. 5 | Canton Civic Center | Canton, OH^
Thu., Sep. 11 | Marshall Health Network Arena | Huntington, WV^
Fri., Sep. 12 | Erie Insurance Arena | Erie, PA^
Sat., Sep. 13 | Mohegan Sun Arena at Casey Plaza | Wilkes-Barre Township, PA^
Thu., Sep. 18 | Rupp Arena | Lexington, KY^
Fri., Sep. 19 | The Classic Center | Athens, GA^
Sat., Sep. 20 | Dignity Health Amp | Macon, GA^
Thu., Sep. 25 | Dacotah Bank Center | Brookings, SD^
Fri., Sep. 26 | Alliant Energy PowerHouse | Cedar Rapids, IA^
Sat., Sep. 27 | Alerus Center | Grand Forks, ND^
Thu., Oct. 2 | Blue FCU Arena | Loveland, CO^
Fri., Oct. 3 | Ford Wyoming Center | Casper, WY^
Sat., Oct. 4 | Brick Breeden Fieldhouse | Bozeman, MT^
Thu., Oct. 9 | Angel of the Winds Arena | Everett, WA^
Fri., Oct. 10 | Toyota Center | Kennewick, WA^
Sat., Oct. 11 | Ford Idaho Center Amphitheater | Nampa, ID^
Thu., Oct. 23 | The Ranch Concert Hall & Saloon | Fort Myers, FL*#
Fri., Oct. 24 | Hard Rock Live at Seminole Hard Rock Hotel & Casino | Hollywood, FL^
Sat., Oct. 25 | The BayCare Sound | Clearwater, FL^
Sun., Oct. 26 | The St. Augustine Amphitheatre | St. Augustine, FL^
Wed., Oct. 29 | Two Dimes | Tuscaloosa, AL*#
Thurs., Oct. 30 | The Mill & Mine | Knoxville, TN*#
Fri., Oct. 31 | The Signal | Chattanooga, TN*#
Sat., Nov. 1 | The Wind Jammer | Isle of Palms, SC*#
Thurs., Nov. 6 | The Rave II | Milwaukee, WI*
Fri., Nov. 7 – Sat., Nov. 8 | Island Resort & Casino | Harris, MI*
Thurs., Nov. 13 | The Admiral | Omaha, NE*@
Sat., Nov. 15 | Val Air Ballroom | Des Moines, IA*@
Thurs., Nov. 20 | Mercury Ballroom | Louisville, KY*#
Fri., Nov. 21 | The Blue Note | Columbia, MO*#
Sat., Nov. 22 | Midnight Rodeo Springfield | Springfield, MO*#
Fri., Dec. 5 | Joe’s Live | Rosemont, IL*@
Sat., Dec. 6 | 8 Seconds Saloon | Indianapolis, IN*@
^ denotes support dates for Cole Swindell’s Happy Hour Sad Tour
* denotes Monster Energy Outbreak Tour: Things You Didn’t See
# denotes support from Greylan James
@ denotes support from Payton Smith
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.








