Remember When Rascal Flatts Caused Controversy With Their ‘I Melt’ Video?

In 2003, Rascal Flatts turned heads with their sultry hit “I Melt” and ended up causing quite the controversy with…

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Lauren Jo Black

| Posted on

July 21, 2020

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4:47 pm

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Rascal Flatts

In 2003, Rascal Flatts turned heads with their sultry hit “I Melt” and ended up causing quite the controversy with the song’s racy music video.

Upon releasing the sexy song to country radio, the award-winning trio paired the tune with a steamy music video featuring model Christina Auria. Filmed by Robert Deaton and George Flanigan in Miami, Florida,  the clip featured shots of Auria nude in the shower and topless (from the side). The music video also included a now-infamous shot of Joe Don Rooney’s bare butt and when it aired on CMT, it became the first music video to show nudity on the network.

People had a lot to say about it. In fact, some groups even demanded that CMT and GAC (Great American Country) ban the video from airing. GAC reportedly took the clip out of rotation, however, CMT aired the video and it went on to reach the top spot on CMT’s Top Twenty Countdown later that year.

Rooney’s rear end was quite the buzzed-about topic and even became the subject of bits from late-night comedians. At this point in time, he likely had the most famous backside in country music.

“I don’t know about it being the most famous butt in country music, but it’s the only one that’s been seen on TV,” Rooney later shared in an interview.

He went on to discuss the video’s concept and how the song and video impacted country music’s growing audience.

“We just said, ‘Let’s make the best damn sexy video we can.’ Anytime you do something to shake things up . . . you’re going to have some negative reaction,” he said. “But I think the country crowd is evolving and the demographic is widening. We’re reaching a younger listening audience, and a song and a video like this just brings more people in.”

Click below to re-live the infamous “I Melt” music video.

YouTube video

 

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.