Russell Dickerson’s ‘Happen To Me’ Video Is a Nonstop Party
Dickerson even recreates his viral “Happen To Me” dance in the clip.
Russell Dickerson – Happen To Me Music Video
Russell Dickerson’s “Happen To Me” music video is one big dance party, and we’d expect nothing less.
The hitmaker debuted the Daniella Mason-directed video on Wednesday, bringing what’s been dubbed “the song of the summer” to life. The clip stars Dickerson, his wife Kailey, and a crew of social media influencers living it up at an epic block party that carries on into the night.
In a nod to the iconic 1989 film Say Anything, where John Cusack’s character famously holds a boom box over his head, Dickerson stands outside a house full of women and kicks off a front yard dance party. Together, they recreate his viral “Happen To Me” dance before parading down the street as more friends jump in.
Out of nowhere, a marching band appears, turning up the energy even more, and yes, in true Russell Dickerson style, he grabs a snare drum and joins in.
The party eventually moves into a dive bar where the High Noons are flowing and a full-on dance party ensues.
Dickerson himself came up with the viral dance, which has been taking over TikTok for months. He admitted that “anybody can do it” if they try.
“It just came out of nowhere. I don’t know. Just being dumb and that’s why I think it’s so easy,” he explained to Country Now.
Written by Dickerson, Chase McGill, Jessie Jo Dillon and Chris LaCorte, the song includes a nod to the Cyndi Lauper hit “Girls Just Wanna Have Fun” and has taken his career and live shows to new heights. In fact, it’s blown up far beyond anything Dickerson could have ever imagined.
“I did not think that it was going to be as huge as it is,” he told us.
“Happen To Me” will appear on Russell Dickerson’s upcoming album, FAMOUS BACK HOME, out August 22 via Triple Tigers. The track marks a major moment in his career, not only is it his biggest streaming debut yet with over 130 million global streams, but it’s also climbed into the Top 20 at country radio, hit No. 1 on SiriusXM’s The Highway and the UK Country Radio Airplay Chart, and is still rising on the Billboard Hot 100.
“Growing up in a small town, I had this idea ‘I’m going to make it out of here. I’m going to make it big. Everybody is going to know my name,’” Dickerson previously explained. “But then you have a family and it’s like, ‘Actually, all I want to do is be famous at home.’ The further down this road I get, the more I realize the only thing that matters is my family.”
The album features 12 tracks, including the previously released new tracks “Heard It In A Country Song” and “Bones.”
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.
You may also like
Country Next
Playlist
On Repeat
Get the latest country music news delivered straight to your inbox.
