Scotty McCreery, Sara Evans, & More Lead Live In The Vineyard Goes Country 2024 Lineup
This three-day, exclusive event highlights new music from country superstars and rising artists.
Scotty McCreery, Sara Evans; Photos Provided
Live In The Vineyard Goes Country (LITVGC) is set to return to Napa Valley, California this spring with yet another impressive lineup of country stars and rising artists.
Who Is Performing at Live In The Vineyard Goes Country In 2024?
Presented by Visit Napa Valley, Live In The Vineyard Goes Country will take place April 23-25 and will feature a notable lineup, including Scotty McCreery, Rodney Atkins, Sara Evans, Drew Baldridge, Laura Bryna, Anderson Daniels, Wesley Dean, The Dryes, ERNEST, Larry Fleet, Elliot Greer, Kelsey Hart, Scotty Hasting, Levi Hummon, LoCash, Brooke Moriber, MacKenzie Porter, Charly Reynolds, Lily Rose, Runaway June, Hailey Whitters, with more to be announced.
A VIP Tailgate Takeover By Big Loud Records
Among the lineup of exciting events taking place throughout the three-day event is the brand-new VIP Tailgate Takeover, hosted by Big Loud Records. This event will showcase performances by a select number of artists from the Big Loud roster, including ERNEST, Larry Fleet, Hailey Whitters, MacKenzie Porter, and Lily Rose. This will undoubtedly be a highlight of the event, offering guests a rare chance to experience live performances in a breathtaking setting of Napa Valley’s vineyards.
“As we unveil the lineup for this year’s Live In The Vineyard Goes Country, we’re reminded of the unique connection between music, wine, and the scenic beauty of Napa Valley. This event not only showcases the best in country music but also celebrates the spirit of Napa Valley’s community and its rich cultural heritage,” Founder of Live In the Vineyard Goes Country and President of FF Entertainment Bobbii Jacobs shared in a statement.
“We’re honored to bring together artists, industry professionals, and music lovers for an unforgettable experience that highlights the power of music to bring people together. Our partnership with Visit Napa Valley and the support from our sponsors enable us to create a truly special event that contributes to the local community and elevates the music industry as a whole.”
What Is Live In The Vineyard Goes Country?
Live In The Vineyard Goes Country is an exclusive event that offers attendees intimate access to country artists, Napa Valley Wineries, and renowned chefs from around the globe. Throughout the event, guests have the chance to hear and experience new music in a very unique setting, which only Live In The Vineyard Goes Country can offer. Attendees will have the chance to witness performances from established artists and those on the rise while taking in the stunning views, world-class wine, and culinary features that Napa Valley is known for.
Is Live In The Vineyard Goes Country Open To The Public?
The three-day “once-in-a-lifetime” event is private and open only to invited industry guests, including music supervisors, radio programmers, label executives, corporate partners, Ensemble club members, and sweepstakes winners. National radio promotions aired around the event where fans enter for a chance to win.
In addition to the LITVGC main events, private VIP performances exclusively held for music programmers, music supervisors, and DSPs will take place at wineries throughout Napa Valley.
In 2022, Visit Napa Valley (VNV), a tourism destination marketing organization, took on the role of the official title sponsor for both LITVGC and LITV, committing to a 3-year partnership with the event. Acknowledging the distinctive role of music in Napa Valley’s array of experiences, VNV aims to further establish the region as a top destination for music lovers and travelers looking to engage with Northern California’s natural beauty and vibrant culture through its collaboration with Live In The Vineyard.
Over the course of 15 years, LITV and LITVGC have attracted renowned musical talents to Napa Valley, contributing to increased tourism and providing ongoing support for the local community.
In 2023, the event hosted artists such as Jake Owen, Lauren Alaina, and more.
Written by
Lauren Jo Black
Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.