See Inside Parker McCollum’s Star-Studded ‘Never Enough’ Album Release Party
The celebration featured friends, family, industry members and high-profile guests.
Jordan Davis, Priscilla Block, and Parker McCollum; Photo by Richard Rodriguez/Getty Images for UMG
While visiting Frisco, TX for the upcoming Academy of Country Music Awards, Parker McCollum got to enjoy a night of fun and celebration in honor of his upcoming album, Never Enough, which is set to drop on Friday, May 12.
Teaming up with Lucchese and UMG Nashville, McCollum gathered with family, friends and members of the industry on Tuesday (May 9) for an immersive album experience. The night was held throughout various rooms in Dee Lincoln Prime, an upscale Texas steakhouse. Each space was transformed in a way that creatively paid tribute to a track from Never Enough.
An Album Celebration
This included the “Burn it Down” room which featured custom Lucchese candles and cigars and a “Handle On You” room that gave a nod to the hit song’s dark bar and whiskey themes with Crown Royal. Additionally, the a “Hurricane” room was decked out in a southern-Louisiana aesthetic with a raw bar and hurricanes for sipping and the “Tails I Lose” space was complete with an old-school jukebox and disco ball.
The “Gold Chain Cowboy” dressed to impress in his blue jeans, black button-down shirt and matching black cowboy hat as he posed with a few of his high-profile guests including country legend, Randy Travis, his beautiful wife, Hallie Ray, The War And Treaty, Jordan Davis and more.
Taking to social media to share a few highlights from the night, McCollum wrote, “Lucchese threw the most insane Album Release party in history last night! I am extremely grateful for how far they went to make the night special! Thank you to everyone that stopped by!”
The upcoming release of Never Enough comes hot on the heels of McCollum’s third consecutive No. 1 hit single, “Handle On You.” After climbing up the charts for weeks, the song has finally made its way to the top of the Mediabase/Country Aircheck chart.
“Thank y’all for making “Handle On You” my third #1,” the Texas native shared in a press release. “Releasing a new album with a #1 already on it is really special and I’m glad Country radio digs it. Thank you to my fans and thank you Country Radio!”
This song follows the country star’s previous string of No. 1 hits including his multi-Platinum debut “Pretty Heart,” and Platinum-certified “To Be Loved By You.”
“Handle On You” serves as the lead single from his highly anticipated forthcoming album, Never Enough, which follows his breakout major label debut, Gold Chain Cowboy.
Produced by Jon Randall, the 15-track collection will feature “Handle On You,” as well as recent releases “Stoned,” “I Ain’t Going Nowhere,” “Speed,” and “Tails I Lose.”
While previously discussing the new music with American Songwriter, McCollum shared, “It’s the same ole’ me: heartbreak, love songs, and everything going terribly wrong…I’ve tried to write about love going right but, it’s not as fun.”
“When I was recording this album, I tried to throw in a couple of different things. I just didn’t want to be pigeonholed into a certain sound or certain style,” he continued. “I give them 10 or 12 songs of what they expect and then one or two that come out of left field.”
On Tour Now
Parker McCollum kicked off his busy 2023 touring schedule in February with sold-out shows in Columbus, Detroit and Cincinnati.
His headlining dates are stacked with an impressive group of rising County artists including Corey Kent, Catie Offerman, Larry Fleet, Jackson Dean, Flatland Cavalry, and Texas staple, the Randy Rogers Band.
Additionally, he’s scheduled to appear at some of country music’s high-profile festivals including Stagecoach, Country Thunder, and iHeartCountry Festival before hitting the road in support of Morgan Wallen and Eric Church later this year.
Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.