Six billboards in support of Morgan Wallen mysteriously popped up in Nashville overnight.
The billboards are located around the downtown Nashville area, including locations along the highly trafficked streets Broadway and West End Ave.
According to a fan who contacted Music Mayhem and wishes to remain anonymous, a group of Morgan Wallen supporters joined together to start a movement to support the East Tennessee native following the backlash he has faced since a video of him using a racial slur surfaced online in early February.
The fans originally planned to purchase a single billboard, but the donation amount far exceed their expectations so they decided to purchase six billboards instead.
The billboards popped up in Nashville just days before the 2021 ACM Awards where organizers previously banned Wallen’s “involvement and eligibility” following his use of the racial slur.
“The Academy does not condone or support intolerance or behavior that doesn’t align with our commitment and dedication to diversity and inclusion,” the organization’s statement read.
“This idea was really our way of trying to ‘right the wrong’ of cancel culture,” the fan shared, adding, “We just wanted to ‘Wallen-Paper’ Nashville during the week of the ACMs to show our support for Morgan!”
The billboards appear to reference the awards ceremony with the text “His Fans Choice Entertainer Of The Year” situated next a mullet silhouette and an acoustic guitar. Wallen’s signature word “GAHT” is also featured on the billboard alongside “Mark 11:25,” which is a bible verse about forgiveness.
A second design reads “Support That Boy From East Tennessee” alongside “His Fans Choice Entertainer Of The Year” and “#GAHT.” Both of the aforementioned designs are on rotation throughout downtown Nashville on all six of the fan-funded digital billboards.
The same group of fans are also planning to fund a billboard in Wallen’s hometown of Sneedville, Tennessee with the remaining funds.
The billboards, which were purchased via Lamar Advertising, will run through April 19, the day after the ACM Awards.
Wallen’s Dangerous: The Double Album notched 10 weeks atop the Billboard 200 chart, despite industry backlash.
Wallen broke his silence on his use of the N-word with a lengthy apology video shared to social media. During his video message, Wallen asked his fans to stop defending him and promised he was ready to face the consequences of his actions.
“I have one favor to ask, I appreciate those who still see something in me and have defended me but for today, please don’t. I was wrong,” he said. “It’s on me to take ownership for this and I fully accept any penalties I’m facing.”
After the TMZ video surfaced, his label, Big Loud, revealed that his recording contract had been suspended indefinitely. Additionally, his music was pulled from hundreds of radio stations across the country and removed from major playlists across various DSPs, including Spotify and Apple Music. Since then, however, his music has been slowly reinstated on some radio and digital platforms.
In addition to the Academy of Country Music revoking his eligibility for the upcoming ACM Awards, all Morgan Wallen related content and appearances were also removed from CMT and the Country Music Association. Wallen was also dropped by his booking agent, William Morris Endeavor Entertainment (WME).
This article was published solely for news purposes only and does not reflect views or opinions of Country Now or its staff.