The Store Thanks Taylor Swift and Travis Kelce’s Contribution in $26 Million Multi-Charity Donation

The Store, founded by Brad Paisley and his wife, Kimberly Williams-Paisley is recognizing Taylor Swift and Travis Kelce for including the free, referral-based grocery store in Nashville in their extremely generous donation distributed to at least 20 charities.

Variety first reported the news, sharing that the announcement was made through a representative for the couple. The report noted that the couple’s charitable efforts included a $26 million donation spread across organizations ranging from food banks, such as The Store, to children’s hospitals, education-focused programs like Dolly Parton’s Imagination Library, and animal cruelty groups.

The Store took to social media to publicly acknowledge this generosity and to thank the lovebirds for their contribution that will help even more families throughout Middle Tennessee gain access to “Fresh, healthy food with dignity and choice.”

“We’re incredibly grateful to Taylor Swift and Travis Kelce for their transformative gift to The Store,” the statement began. “We’re honored to have their support.”

The end of the message offered sincere congratulations to Kelce and Swift on their upcoming wedding celebrations.

“Wishing you both a lifetime of happiness as you begin this next chapter together. Thank you for helping make a difference in the lives of our neighbors. ✨”

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Kimberly Paisley was quick to comment on the post, penned her own personal message of thanks towards the couple’s decision to use their earnings to help others.

She wrote, “We are beyond grateful to @taylorswift and @killatrav for this generous gift to The Store! This will go a long way toward supporting our neighbors in need in Nashville. You are both an inspiration!❤️❤️❤️”

This marks the second donation that The Store has received from Taylor Swift in 2026 alone. Back in January, Brad and Kimberly opened the second location of their nonprofit organization, allowing The Store to serve twice as many families. At the time, it became known that the “Shake It Off” singer had contributed a “generous gift” to coincide with the grand opening.

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Just ahead of the celebration, The Store publicly thanked Swift on social media for her contribution, sharing their appreciation for her kindess and support.

“We’re incredibly grateful to Taylor Swift for including The Store in her year-end giving. Her generous gift helps us continue providing groceries with dignity and choice to families across Middle Tennessee especially as we prepare to open our second location,” the caption read. “Thank you, Taylor, for using your voice and generosity to uplift neighbors in need.”

Shortly after, Kimberly spoke directly with Tennessee News reporter Bryan West, sharing her reaction to Swift’s unexpected donation.

“I’m so grateful to Taylor Swift. This was a gift that came out of the blue. We were not expecting it and to know that she’s aware of the work we’re doing and that she supports it was incredible,” she gushed.  

“I think Taylor’s obviously a very generous person from all the stories we hear and to be a beneficiary of that generosity is amazing and we’d love to give her a tour of this space. I am so grateful.”

The Store was originally opened in 2020 at Belmont University and served 2,200 families in 2025. It was co-founded by the couple and born from the realization that they wanted their kids to get involved in service as a way to get a “broader perspective” on the world around them. This idea came after Paisley and his family volunteered at Unity Shoppe, a free grocery store in California, which would later help shape the vision for The Store.

To this day that vision has grown into something that is now a place that represents “dignity, love and community.” In addition to allowing patrons to shop for groceries on a regular basis, the original location also transformed into a toy store this holiday season to give families a chance to celebrate without added stress.

More information about The Store can be found HERE.

The news of Taylor Swift and Travis Kelce’s latest donation comes ahead of their nuptials. Although the couple have not yet acknowledged where the celebrations will take place, officials and workers have confirmed it is to be held at New York’s Madison Square Garden this weekend.