Toby Keith Reveals How He Really Feels About The Current State Of Country Music
The Songwriters Hall of Famer admitted he’s been writing less “because I have nowhere to go with it.”

Toby Keith; Photo Courtesy Suzanne Cordeiro
Toby Keith, 61, shared his thoughts on the current state of the music industry and revealed why he isn’t writing as much as he used to.
During an interview with The Oklahoman at his 19th Toby Keith & Friends Golf Classic, Keith shared an honest response about why his songwriting has slowed down in recent years, telling the publication, “because I have nowhere to go with it.”
Honest Opinion
The Songwriters Hall of Famer was brutally honest when he elaborated on his response.

“You can get it … streamed, and you’ve got your fans who’ll play it. But as far as getting airplay, what we do and what I made my hall of fame living doing, they don’t want that,” he said, referring to radio. “So, you’re kind of wasting your time.”
A Country Radio Icon
With 32 No.1 singles and 40 million albums sold, Toby Keith is no stranger to Country radio. He is often regarded as one of country music’s biggest hitmakers as he wrote a chart-topping hit every year for 20 consecutive years.
But according to Keith, things have changed.

“All those years of owning it, and being that guy where you just put it out and they’ll automatically play it, well, none of us are that guy anymore,” he noted.
Thoughts On New Artists
The “Oklahoma Breakdown” singer pointed out that new artists don’t seem to have much longevity these days.
“Even the new people don’t seem to last as long: They come and go pretty quick because it’s flavor-of-the-month stuff,” he stated.
Never one to succumb to trends, the BMI Icon Award recipient promised to stay true to himself and his songwriting.

“I’ve just never been that guy — and I’m not going to change and write that kind of stuff. … But with all the songs we got, I could play four hours of straight hits,” Keith pointed out.
His latest single, “Oklahoma Breakdown” was one of the most-added songs at country radio upon its release, however, the song did not chart. It appears his latest song to climb the charts at Country radio was “Happy Birthday America” in 2021.
Hopes To Return To The Road
The singer/songwriter has remained relatively out of the spotlight for the past year due to his ongoing battle with stomach cancer, however, he recently shared a promising update and admitted he was “feeling pretty good.” In fact, he hopes to return to the road this fall.
“I feel better; I’ve got more wind. And I’m thinking about bringing the band in and setting up, playing two or three days somewhere just to see if I can get through two hours,” Keith said in early June, adding, “And if I do, (I’ll) be out on the road this fall. All I got to do is see if I can get through two or three nights of work and get a little break in this chemo, and we’ll go back to work. I’m ready.”
He made his return to the stage in July with two pop-up performances at his Hollywood Corners venue in Norman, Oklahoma.
A post to Toby Keith’s official social media accounts read, “Toby‘s first rehearsal turned into a 2 1/2 hour pop-up show. He sang all the hits plus the Bus Songs…Toby is back.”
The superstar has yet to release any official tour plans.
Upcoming Honor
Toby Keith’s iconic career will soon be recognized when he receives the Country Icon Award at the inaugural People’s Choice Country Awards, which will take place at the Grand Ole Opry in Nashville on Thursday, September 28.
“We’re overjoyed to honor legendary artist Toby Keith with the first-ever Country Icon Award,” said Cassandra Tryon, Senior Vice President, Entertainment Live Events, NBCUniversal Television and Streaming. “As a talented songwriter and powerhouse performer, Keith has touched the hearts of fans across the globe. His illustrious career and passion for philanthropy has cemented his place as an icon in country music history.”
Fellow Oklahoman and country superstar, Blake Shelton, will be on hand to present Keith with the award.
Hosted by award-winning group, Little Big Town, the People’s Choice Country Awards will air live on Sept. 28 at 8 p.m. ET/PT across NBC and Peacock.
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.








