Travis Denning Shares The Story Behind His Signature Bass Pro Shops Hat

Rising country star Travis Denning is rarely seen without his trusty Bass Pro Shops hat. In fact, he wears it…


Lauren Jo Black

| Posted on

June 27, 2019


11:30 am

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Travis Denning; Photo by Andrew Wendowski

Rising country star Travis Denning is rarely seen without his trusty Bass Pro Shops hat. In fact, he wears it so much it’s become his signature on-stage look.

He began wearing the cap several years ago on accident.

“I think when I was about 18 or 19-years-old, a friend of mine actually left a Bass Pro Shops hat at my house,” the Georgia native recalls. “I wore it for a little bit. I just loved it. Mainly, it fit my head pretty well. I have a goofy-shaped head, thanks to my folks, but it fit well, and I thought it was just so timeless looking and very cool and nobody else was really wearing ‘em at the time. So, I just wore it all the time on stage.”

“2015 at CMA Fest, I had a kid come up and he had a Bass Pro Shops hat he bought and wanted me to sign,” he continues. “That was when I thought, ‘Oh, maybe this is like a thing.’ I haven’t stopped wearing ‘em since.”

Things will come full circle for Denning on August 17 when he headlines the Bass Pro Shops NRA Night Race pre-race concert at Bristol Motor Speedway.

Denning’s latest single, “After A Few,” is climbing the charts at country radio now. The singer co-wrote “After A Few” with Kelly Archer and Justin Weaver.

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Lauren Jo Black

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Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for and her work being featured on She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.