WATCH: Ashley Cooke And Matt Rife Turn Up The Heat In Flirty ‘baby blues’ Music Video

“best pool party i’ve ever been to…”

By

Lauren Jo Black

| Posted on

September 24, 2026

at

12:41 pm

Share on:

Ashley Cooke, Matt Rife – baby blues video

Ashley Cooke is turning heads with her flirty new music video for “baby blues,” co-starring comedian and actor Matt Rife.

The clip debuted on Wednesday (Sept. 23), just days after the launch of Cooke’s baby blues world tour.

Ashley Cooke, Matt Rife - baby blues video
Ashley Cooke, Matt Rife – baby blues video

Directed by Josh Erb, the video opens with Cooke sitting poolside with friends as they soak up the sun. She quickly locks eyes with a poolside bartender, played by Rife, and the two struggle to keep their eyes off each other.

Their attraction becomes increasingly obvious as Rife begins putting his bartending duties aside to sneak glances at Cooke from across the pool. As the pool party winds down and the sun begins to set, Cooke makes her move and follows him into a nearby poolhouse.

YouTube video

Once inside, Rife picks Cooke up and sets her on the counter before the two share a kiss. However, their private moment doesn’t last long. Cooke’s friends eventually catch the pair in the act, putting an end to their flirtatious encounter and signaling that the party is officially over.

Cooke and Rife’s reunion in the music video comes after they previously shared the stage together. During CMA Fest earlier this year, Cooke invited Rife to join her at Billboard Country Live at Category 10 for a performance of “baby blues.” The moment continued one of Cooke’s fan-favorite traditions, as she often scans the crowd for someone with baby-blue eyes and brings them into the spotlight to sing the song’s final verse. The track has since become one of Cooke’s signature songs, earning a No. 1 spot on SiriusXM The Highway’s Hot 30 Countdown earlier this year.

The fan-favorite track appears on Cooke’s self-titled sophomore album, which was released in August. Earlier this month, the country star traveled to New York City to perform “baby blues” on Live with Kelly & Mark, where the song has already surpassed 63 million global streams. During the appearance, co-host Kelly Ripa fully embraced the song’s signature color, stepping out in a baby blue look and joking, “By the way, I’m on brand right?”

Ashley Cooke; Photo by Matt Leddo
Ashley Cooke; Photo by Matt Leddo

Ashley Cooke’s baby blues world tour picks back up tonight (9/24) at Irving Plaza in New York City. The 28-date tour is currently set to run through February 25, when Cooke will wrap the trek at Nashville’s iconic Ryman Auditorium. Along the way, she’ll make stops at several well-known venues across the U.S. and U.K., including Washington, D.C.’s 9:30 Club on September 18, Los Angeles’ El Rey Theatre on October 8, and London’s Koko on January 29.

Share on:

Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.