Both the song and the video were plucked straight out of the ‘90s, the era when Shelton had just moved to Nashville in pursuit of his dreams.
Having the chance to reflect on his journey going from a young, hopeful artist to a platinum-selling star made this project even more special. The “God’s Country” singer took to social media to share the giddiness he was feeling about going back in time with his new song and sharing it with the world.
“I get excited and feel like a kid every time we release new music,” Shelton wrote in his caption.
“This song in particular takes me back to the ‘90s when I was in high school and first moved to Nashville because it feels like what the music sounded like at that time. I’m excited to share my new single #NoBody with y’all.”
Not only did he capture the throwback country sound, but he took it a step further when he brought back his classic mullet and cowboy hat for the music video directed by Adam Rothlein. Shelton used to sport this look at the start of his career, back in the early 2000s. This time, the hairstyle was only a wig, but it did remind Shelton of why he cut it off in the first place.
According to a recent interview with People, Blake Shelton revelated that the mullet probably won’t be making a return anytime soon for him.
“Hair was sticking to my neck and the side of my face. And I remember thinking, ‘Oh yeah, this is why I ended up cutting my mullet off,’” he shared. “Not because it wasn’t cool anymore or trendy, just because it was physically irritating.”
As the door opens to the old-timey bar, neon signs glow behind Shelton who is center stage, sporting his longer hairstyle and nostalgic wardrobe while line dancers are boot scootin’ boogieing on the dance floor. At the end of the video, the singer is seen flirting with the curly redhead at the bar before what appears to be a watermelon rind is thrown at him.
It takes a close listen to realize Shelton is singing “no body” instead of “nobody” and referencing some classic ‘90s country songs, including Brooks & Dunn.
“Don’t wanna scoot the boots with nobody/Get straight tequila drunk on nobody/Wrap these arms around nobody/No body, but yours/Don’t wanna shadows dance with nobody/Slide some cotton off of nobody/Don’t wanna wake up kissing nobody/No body, but yours,” he sings in the chorus
The song follows his 2021 single, “Come Back as a Country Boy,” which is featured on the deluxe version of the full project released that year, Body Language.
On Monday, September 19, Blake Shelton and his wife Gwen Stefani will return to the singing competition show, The Voice, as coaches for Season 22. Joining them will be John Legend and new coach Camila Cabello. This fall, the show will air on NBC Mondays from 8-10 p.m. ET and Tuesdays from 8-9 p.m. ET.
Blake Shelton’s next performance will take place on August 27 in Dieppe, Canada.