WATCH: Chase Rice Debuts ‘I Hate Cowboys’ On ‘Good Morning America’

With the release date of Chase Rice’s next full-length album quickly approaching, he has unveiled yet another installment of the project. On Friday (Jan. 6), the country star dropped an original song that acts as one of the title tracks for his forthcoming album, I Hate Cowboys & All Dogs Go To Hell.

Rice debuted “I Hate Cowboys” with a powerful performance on the morning edition of “Good Morning America.” Before breaking into song, he explained the reason behind choosing to use an old photo of his dad on the front cover of the record.

“I always wanted to use that picture. It’s just a pretty iconic picture of him in the ‘80s in Wyoming. That was my dad to a T,” he shared. “But man, I just, I never had the right music for it, and now after 10 years, I finally figured out not only what I don’t want to do, what I do want to do. This is the first full album I pieced together that I’m like, ‘I know what I’m doing now.’ It’s music that I think he’d be proud of, as opposed to some other stuff early on he’d be like, ‘what’re you doing man?’ But he’d be proud of this one.”

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This personal touch speaks volumes to what the project as a whole will look like. While the title insinuates negativity, Rice made it clear that upon listening to the lyrics, he’s actually trying to say just the opposite. 

“They’re two of my favorite songs on the album, and it’s such a perfect example of who I am as a person,” Rice told Country Now. “I also love the idea of having an album called ‘I Hate Cowboys and All Dogs Go To Hell.’ There’s so much hate in the title, but then you listen to the album and there’s a freaking crazy amount of love in the album. So let’s start off the right away to show people that it’s not gonna be what you’re gonna expect.”

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In “I Hate Cowboys,” which appears as the last track on the album, the reality is that the song portrays a whole lot of respect and maybe a bit of jealousy for the cowboys who can hold their chin up high and exude the type of confidence that will often turn heads. 

“It ain’t about hating cowboys, obviously my dad was one, but it’s more about a guy that’s being better at the game than you – he walks in the bar, steals your girl. If a guy walks into a bar with a cowboy hat and looks confident, you better hold your girl close,” Rice advised. 

The release of this track was also paired with an accompanying music video that depicts the cowboy culture through vintage rodeo footage with scenes of the great Lane Frost, Tuff Hedeman, and Chris LeDoux. Rice also appears throughout the video singing the lyrics with a lighthearted tone that features plenty of sincerity from the iconic Cheyenne Frontier Days rodeo arena. 

In addition to “I Hate Cowboys,” fans also got a taste of the new music with his previously released songs, “Way Down Yonder” and “Key West & Colorado.” I Hate Cowboys & All Dogs Go To Hell was recorded at the “Ready Set Roll” singer’s rural Tennessee home-turned-studio. In 2020, Rice made the decision to strip things back and start making the music he wanted to make. This means that he cut out the commonly used click tracks and instead, simply embraced the raw, natural sounds they created in his home. 

“I wanna focus on these songs and make the songs the best they could possibly be before I start focusing on anything else,” he explained.

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Chase Rice is set to release I Hate Cowboys & All Dogs Go To Hell on February 10 and once the whole project is unveiled, he will embark on his headlining Way Down Yonder Tour.

Beginning March 3, This trek will take Rice to iconic venues such as Nashville’s Ryman Auditorium, Boston’s House of Blues and Athens’ Georgia Theatre, before wrapping up on July 1 in Webster, MA.