Chase Rice evokes the sentimental feelings of the great American road trip in the music video for his latest single, “Key West & Colorado.”
Challenging the high-tech performance music videos, Rice chose to follow the same raw path he took with his new writing process for the forthcoming album. The just-released music video gives a glimpse into the authentic cross-country journey that reflects the song’s story of a man attempting to escape the memory of an ex-love.
The video opens with footage of Rice slowly walking into the water as waves calmly crash onto the beach. The quote appearing above him by American novelist Wallace Stegner reads, “It should not be denied…that being footloose has always exhilarated us. It is associated in our minds with escape from history and oppression and law and irksome obligations, with absolute freedom, and the road as always led west.”
As the words fade out, the video shifts its focus to Rice driving in his Chevrolet truck pulling an Airstream as he listens to Kenny Chesney on the radio. While in Florida, he meets up with one of the co-writers behind the song, Brian Kelley, a.k.a. the beach cowboy. They’re shown putting in the work to bring “Key West & Colorado” to life before heading to the beach to let loose.
The “Lonely If You Are” singer then passes through the panhandle of Texas before landing on the border of Colorado. Throughout the nine days, his director/producer/videographer Kaiser Cunningham is capturing nostalgic footage of the mile markers and state flags. Rice makes sure to take the time to enjoy the views and of course, do some hiking, fishing, and shopping.
“We had an unbelievable time on the trip,” Rice previously told Country Now.
His single, “Key West & Colorado” evokes the same genuine emotions since it was written from a real experience. In addition to Rice and Kelley, other songwriters that had a hand in creating this track include John Byron, Blake Pendergrass, Corey Crowder and Hunter Phelps.
He sings, “Somewhere between Key West and Colorado/ I found god in a gold Silverado/had to get a little lost to get a little found/ learned you can’t find love if you don’t slow down.”
Rice’s forthcoming full project was recorded during a two-week period with producer Oscar Charles and a live band at his serene Tennessee home. They stripped down everything from the makeshift studio to the recording process as they eliminated many of the usual recording tools like click tracks and pre-programmed music beds. Instead, they incorporated a vintage stand-up piano, guitars, and drums and recorded many of the vocals in one take.
“This album is the heart of who I am from the time I was a kid to now,” Rice revealed. “It’s where I am in life now, writing all these songs on an acoustic guitar and becoming a better songwriter over the years. It’s just that much better of a product.”
This project is guaranteed to sound unlike anything he has done in the past.
“People are gonna hear a big, big difference, but they’re gonna really hear me for the first time the way that I’ve always imagined in my career.”
The music video for “Key West & Colorado” is officially out now and the full project is expected to drop by the end of the year or early next year.
Prior to its release, Rice will head back out on the road to join Jason Aldean for a few stops on his Rock N’ Roll Cowboy Tour, beginning October 7.