Grab the tissues because Chevrolet‘s recently released ad, dubbed “Holiday Ride” is bound to make you cry.
The four-minute clip is reportedly based on true events and centers around a lonely widower who appears to spend his days with his dog somewhere in rural America.
The man and his pup make their way to his barn to replace the dried out Christmas wreath on the door with a new one. After hanging the wreath, the man opens the barn to find a dusty old 1966 Chevy Impala.
He approaches the car, takes a seat, and begins to brush off the dust and cobwebs. When doing so, he stumbles upon a photo of of his late wife.
Fond memories of the times they shared together race back to him and he is immediately overcome with emotions as flashbacks of their relationship flash across the screen.
As the man leaves the barn, his daughter is seen watching from afar. That’s when she formulates a plan to restore the car for her father.
https://youtu.be/c4-oyBnknHk
She heads to town and asks the local mechanic to help restore her mom’s car, which happens to be the car her mother taught her to drive with.
Fast forward to nightfall and the mechanic and his men remove the car from the barn. They are then seen hard at work on the classic car as they work to restore the vehicle as a Christmas surprise.
When the man goes to replace the wreath again, he opens the barn door to find the beautifully restored car with his wife photo hanging from the rearview mirror.
He appears to be in shock as he stares at his late wife’s photo. A huge smile then flashes across his faces.
After he starts her up, he picks up his daughter and emotionally thanks her for the kind gesture.
“It’s what mom would have wanted, you know that,” she tells him.
He replies, “It’s the best Christmas gift I could ever have.”
They shed some tears before they ride off together.
According to Ad Age, “Holiday Ride” was created with Commonwealth// McCann, a full-service ad agency with direction by Tom Hooper (“The King’s Speech”), cinematography by Claudio Miranda (“Life of Pi”) and score by Rachel Portman (“Emma”).
“Holiday Ride” debuted on December 13 and already raked in over 2.3 million views on YouTube.
