Cole Swindell and Lainey Wilson are taking their fiery new duet to the next level with the release of a cinematic new music video that brings “Never Say Never” to life.
The Grammy-nominated superstar and fast-rising singer/songwriter appear in the performance portions of the clip, while actors portray the intense storyline.
Directed by FlyHi Films’ Michael Monaco, the clip follows the story of a forbidden relationship between a prison guard with an inmate. As the clip continues, the prison guard helps her lover escape from imprisonment.
Later in the video, as authorities go on a man hunt for the pair, the couple is caught red-handed in the middle of a wooded area sharing a kiss, before getting arrested.
The music video was filmed just outside of Knoxville at the Brushy Mountain State Penitentiary.
“Never Say Never” was released in mid-November and became the most-added song at country radio upon its release.
Co-written by Swindell alongside Jessi Alexander and Chase McGill, “Never Say Never” serves as the country hitmaker’s 1th career radio single. The track follows the Georgia native’s back-to-back No. 1 hits “Love You Too Late” and “Single Saturday Night.”
The duet finds Swindell and Wilson grappling over the end of a relationship. They both acknowledge that it’s time to move on, however, they admit that it’s nearly impossible to do so.
“I never say never with you/ I end up together with you/ It’s hell and it’s heaven with you, baby/ Anything’s possible/ The highs are unstoppable/ It’s so uncontrollable, it’s crazy/ We say we won’t and then we do/ You’re all I want, I never say never with you,” Swindell and Wilson sing on the chorus.
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“I am so excited to release ‘Never Say Never’,” Swindell shared upon the song’s release. “I wrote ‘Never Say Never’ with Jessi Alexander and Chase McGill in 2018 about a relationship you just can’t stay away from. I have been a fan of Lainey Wilson’s for a while now and what she brings to this song is everything it needed. So glad it’s finally out!”
“’Things a Man Oughta Know’ was such an incredible ride, I can’t wait to get this next song out into the world and see where it leads,” Wilson added. “It makes the journey that much more special that I get to share it with a friend this time around—I’m looking forward to playing it for y’all and I’m sure Cole is too!”
“Never Say Never” will likely appear on Swindell’s forthcoming, yet-to-be-announced studio album.