WATCH: Couple Finds Forbidden Love In Cole Swindell and Lainey Wilson’s ‘Never Say Never’ Video
Cole Swindell and Lainey Wilson are taking their fiery new duet to the next level with the release of a…
Cole Swindell; Photo by Hunter Berry, CMA, Lainey Wilson ; Photo by Getty Images for CMT
Cole Swindell and Lainey Wilson are taking their fiery new duet to the next level with the release of a cinematic new music video that brings “Never Say Never” to life.
The Grammy-nominated superstar and fast-rising singer/songwriter appear in the performance portions of the clip, while actors portray the intense storyline.
Directed by FlyHi Films’ Michael Monaco, the clip follows the story of a forbidden relationship between a prison guard with an inmate. As the clip continues, the prison guard helps her lover escape from imprisonment.
Later in the video, as authorities go on a man hunt for the pair, the couple is caught red-handed in the middle of a wooded area sharing a kiss, before getting arrested.
The music video was filmed just outside of Knoxville at the Brushy Mountain State Penitentiary.
“Never Say Never” was released in mid-November and became the most-added song at country radio upon its release.
Co-written by Swindell alongside Jessi Alexander and Chase McGill, “Never Say Never” serves as the country hitmaker’s 1th career radio single. The track follows the Georgia native’s back-to-back No. 1 hits “Love You Too Late” and “Single Saturday Night.”
The duet finds Swindell and Wilson grappling over the end of a relationship. They both acknowledge that it’s time to move on, however, they admit that it’s nearly impossible to do so.
“I never say never with you/ I end up together with you/ It’s hell and it’s heaven with you, baby/ Anything’s possible/ The highs are unstoppable/ It’s so uncontrollable, it’s crazy/ We say we won’t and then we do/ You’re all I want, I never say never with you,” Swindell and Wilson sing on the chorus.
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“I am so excited to release ‘Never Say Never’,” Swindell shared upon the song’s release. “I wrote ‘Never Say Never’ with Jessi Alexander and Chase McGill in 2018 about a relationship you just can’t stay away from. I have been a fan of Lainey Wilson’s for a while now and what she brings to this song is everything it needed. So glad it’s finally out!”
“’Things a Man Oughta Know’ was such an incredible ride, I can’t wait to get this next song out into the world and see where it leads,” Wilson added. “It makes the journey that much more special that I get to share it with a friend this time around—I’m looking forward to playing it for y’all and I’m sure Cole is too!”
“Never Say Never” will likely appear on Swindell’s forthcoming, yet-to-be-announced studio album.
Lauren Jo Black
Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.