Craig Campbell joins the select group of talented artists to be featured on The Master Music Series, the live performance video series created by Duke Spirits.
Series host, Jennifer Wayne of Runaway June, introduced Campbell who proceeded to perform his recent release, “By God.” While sporting his black cowboy hat and a t-shirt representing his coffee shop, “Grindstone Cowboy,” the “Family Man” singer dominated the intimate performance with his powerful song. Co-penned by Campbell alongside longtime collaborators Thomas Archer and Jordan Walker, “By God” tells the true story of growing up in a small town.
Watch Craig Campbell Perform ‘By God’
“We’re just a bunch of Monday to Friday working/ Raising hell on Saturday and Sunday churching/ Need a last Amen by a quarter til ’cause kickoff’s at 12 o’clock / We’re just back road riding, riverbank sitting / Porch flag flying, cold beer sipping / That’s just life when you’re small town living / Doing alright with all we’ve been given by God,” he sings in the chorus.
According to a recent release, the award-winning craft liquor company launched The Master Music Series as a way to unite “an accomplished group of musicians and writers, showcasing and supporting both emerging and established artists through various programs and initiatives.”
This project is driven by executive producer and Duke Spirits founder Chris Radomski along with producer Austin Moody. These creative minds envisioned that the program would fulfill their mission to epitomize “the soul and pride of America” in honor of the late John Wayne, famously known as “The Duke.” Wayne, who embodied the same patriotic spirit, also serves as the inspiration behind Duke Spirits.
“I am extremely proud and honored to work with such a talented and giving group of artists,” Radomski said. “We share common values and passions which are the foundation of America and represented by the soul of Duke Spirits. We hope The Masters Music Series will showcase great performances and provide a platform to support emerging artists.”
“My goal for The Masters Music Series was to create a sound which ‘The Duke’ himself would approve of,” Moody added. “As a man who valued quality and character, we had to make sure this sounded like we were making a record. To back each artist, I handpicked musicians who have a ‘thing,’ something that no one can truly recreate but those players themselves. It’s not only the playing you have to think about, it’s the attitude – it’s the grit.”
The Masters Music Series debuted on Oct. 7 with live music videos from Grammy nominee Eric Paslay and American Idol finalist Paul McDonald, followed by five-time Grammy winner Wynonna Judd.
Each week, Duke Spirits will continue to release two new clips on its official YouTube. The upcoming performances will include artists such as The Dryes, Runaway June, Marcus Hummon, Jake Rose, Josh Shilling, Jennifer Wayne & Austin Moody, and more.