WATCH: Holly Brand Brings ‘The Voice’ Coaches To Tears With Powerful Jo Dee Messina Cover

This is Brand’s best performance yet.

By

Lauren Jo Black

| Posted on

May 9, 2023

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8:58 am

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Holly Brand; Photo by: Tyler Golden/NBC

Holly Brand delivered an emotional Jo Dee Messina cover on NBC’s The Voice on Monday evening (May 8). 

Brand, who is a member of Team Kelly [Clarkson], chose to perform Messina’s “Bring On The Rain.”

The former Miss Mississippi, says she’s known the song “since high school” and connects with it on a personal level as it reminds her of her brother who is in the military.  

Holly Brand; Photo by: Tyler Golden/NBC
Holly Brand; Photo by: Tyler Golden/NBC

During rehearsals, Brand had Clarkson feeling quite emotional.

“I started laughing, I was crying so much!” Clarkson shared as tears streamed down her face.

Included in Part 2 of The Voice Playoffs, Brand’s rendition of Messina’s “Bring On The Rain” was her best vocal performance yet. 

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Donning an orange dress and gold cowboy boots, Holly Brand truly shined with her captivating and heartfelt delivery of the country hit.

Following her performance, Kelly Clarkson, Blake Shelton, Chance The Rapper and Niall Horan praised her powerhouse pipes and show-stopping delivery.

Clarkson applauded Brand for showcasing a part of her that the show hasn’t yet seen.

Kelly Clarkson; Photo by: Trae Patton/NBC
Kelly Clarkson; Photo by: Trae Patton/NBC

“This is when it starts to get tough,” Clarkson admitted. “And you want to show a different side of your voice. You bring us to that place of struggling, and it’s painful, but you’re gonna overcome it. That’s a really cool thing that very few artists can do. Obviously, your voice is ridiculous. Great job, Holly.”

Shelton complimented Brand for taking risks and pointed out that this is the stage in the competition that things start to get tough.

“It’s a tough part of the competition, and I know Kelly is probably gonna cry,” Blake Shelton began. “You’re her favorite. And the person who went before you was her favorite. And now, it’s all starting to come crashing down. But you know what? I thought you did a killer job. You definitely took this song and took some risks in there. You changed the melody a little bit. Good job.”

Holly Brand; Photo by: Tyler Golden/NBC
Holly Brand; Photo by: Tyler Golden/NBC

Chance The Rapper gushed over her “amazing voice and great control.” 

“”The first line that you sang made everybody sit up. I do feel bad for Kelly because I didn’t realize how stacked her team is. It’s gonna be a difficult decision,” Chance later added. 

Niall Horan appreciated Brand for taking a chance to showcase a more emotional side of her vocal artistry.

“We haven’t really seen that side of you,” Horan said, before adding, ​​“It was so nice to see that side of you. We haven’t really seen anything like that from you. Holly, you know how much of a fan I am of Holly. So I’d be going with Holly for sure.

Holly Brand, Kelly Clarkson; Photos by NBC, The Voice
Holly Brand, Kelly Clarkson; Photos by NBC, The Voice

Holly Brand auditioned with Faith Hill’s “Mississippi Girl” and had the coaches in the palm of her hand with her powerful vocals and impressive range. 

Clarkson turned her chair within the first 30 seconds of Brand’s performance, and Niall Horan and Chance The Rapper were quick to follow. Surprisingly, Blake Shelton was the only coach who did not turn his chair.

Brand ultimately joined Team Kelly after Clarkson praised, “She took it up! Here’s the thing, I love Maren, but I heard a mix of Faith Hill and like Carrie Underwood. Oh my God! We don’t have that really, that kind of voice right now in country music and I’m such a fan. I grew up on it. I definitely know a hell of a lot more than these two. Well, since Blake’s deaf, you can win with me. I love your voice so much.”

Holly Brand; Photo by: Tyler Golden/NBC
Holly Brand; Photo by: Tyler Golden/NBC

Throughout the competition, Holly Brand performed songs such as “Lady Like” by Ingrid Andress and “Blue Moon of Kentucky” by Patsy Cline. 

Brand will move on to the Live Semi-Finals, which will air on Monday, May 15 on NBC. She’s set to compete against D. Smooth (Team Kelly), Sorelle (Team Chance), Ray Uriel (Team Chance), NOIVAS (Team Blake), Gina Miles (Team Niall), Ryley Tate Wilson (Team Niall), Grace West (Team Blake). 

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.