WATCH: Luke Bryan Debuts Heartfelt ‘Love You, Miss You, Mean It’ Music Video

The clip was shot in Los Angeles while Bryan was on the West Coast filming ‘American Idol.’


Madeleine O’Connell

| Posted on

June 27, 2024


12:56 pm

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Luke Bryan – Love You, Miss You, Mean It; Photo via YouTube

Luke Bryan releases the official music video for his heart-pounding single, “Love You, Miss You, Mean It.” The video directed by award-winning director Dustin Haney made its broadcast premiere on CMT and the Paramount Times Square Billboard on Thursday morning (June 27).

The love story behind the song is played out by a young couple trying to maintain their strong bond while also experiencing a major life shift that results in them slowly drifting apart. In the opening scene, the couple is seen sharing a moment inside a truck on a rainy night and looking as happy as can be. However, things change in the next set of clips when the woman is packing up her room and playing phone tag with her other half. 

Despite being busy in their separate lives, it’s clear that they are still on each other’s minds. So on another stormy night, that phone lights up and before they know it, their flame has rekindled and the love is stronger than ever. 

YouTube video

The five-time Entertainer of the Year pours his own emotions into the song’s tender narrative through performance clips shot under a set of dim lights of a parking lot set in Los Angeles, when Bryan was on the West Coast filming for American Idol. He can closely relate to the story at hand as he experienced the same rollercoaster of emotions back in the day with his now wife, Caroline. 

“This song was special from the first time I heard it,” said Bryan. “I knew it would resonate. It’s about young love and that whole process of trying to make relationships work through the on again and off again cycles. My wife and I went through that journey during college and I know a lot of people out there have too.”

Written by Rhett Akins, Ben Hayslip, Jordan Minton and Jacob Rice, “Love You, Miss You, Mean It,” is currently sitting in the Top 25 on the charts. The song offers a preview of Bryan’s forthcoming new project. 

Luke Bryan; Photo by Eder Acevedo
Luke Bryan; Photo by Eder Acevedo

Mind Of A Country Boy Tour Is Underway

The music video drop follows his most recent release, “Mind Of A Country Boy,” which inspired the name of his current headline run that continues this weekend in Grand Rapids, MI and back-to-back nights at Pine Knob Music Theatre in Detroit.

Luke Bryan launched the U.S. leg of this trek with a sold-out show in Jacksonville, Florida on June 13. The trek runs through September and includes two stadium dates this year – Truist Field in Atlanta on August 17 with Bailey Zimmerman, Kameron Marlowe and Chayce Beckham and Wrigley Field in Chicago on August 25 with Bailey Zimmerman, Tracy Lawrence and Chayce Beckham.

Multiple rising stars have been tapped to serve as special guests throughout the tour: Tenille Arts, Chayce Beckham, George Birge, Dillon Carmichael, HunterGirl, Ella Langley, Chase Matthew, Meghan Patrick, Lily Rose, Josh Ross, Alana Springsteen, Zach Top, Vincent Mason, Tucker Wetmore, Dylan Schneider and DJ Rock. 

For tickets and a full list of opening acts on each show visit

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.