Like many of us, country newcomer Noah Schnacky turned to TikTok in 2020 as a way to stay connected to the outside world while at home. The singer/songwriter embraced the popular social media platform and began to let fans in on his personal life and share new music on a regular basis.
Now, with over 7 million followers, Schnacky has become one of country music’s leading TikTok sensations. His videos have raked in over 232 million views and he’s showing no signs of slowing down.
The 24-year-old originally caught the attention of Big Machine Label Group President/CEO Scott Borchetta following the release of his track, “Hello Beautiful.” Now signed to the Nashville-based label, Schnacky continues to deliver new music for fans.
He’s now making waves with his brand new, summer-ready single, “Don’t You Wanna Know,” a collaboration with Jimmie Allen. The pop country collab is destined to be a hit and is already resonating with listers far and wide.
Country Now recently caught up with Noah Schnacky to chat about the song, working with Allen, new music and more. Check out our exclusive Q&A below.
Congrats on the release of “Don’t You Wanna Know!” Can you explain how the song was inspired by a dream?
I had a dream one night and my brother was singing lyrics to a girl in the dream. When I woke up, I recorded what I remembered in a voice memo and I wrote the song that same day on a Zoom write. I drew inspiration from my personal perspective growing up and the things that I love about the country and small town living.
At what point did you decide to ask Jimmie Allen to join you on the song and what made you think to ask him?
After cutting demo, it just felt like it was the perfect song for another artist to be featured. Jimmie was the first person I thought of and I’m glad I did. He’s been a friend of mine since I started in country music, and I’ve always been a big fan of his music and style.
It looks like the music video was a lot of fun to shoot. How did you come up with concept?
It was super fun to shoot. The concept for the video came from the director Chris Beyrooty. It was an ambitious treatment to pull off but I’m very happy with how it came out.
Do you have any favorite memories from the video shoot?
One of my favorite memories from the shoot was when we were in the woods at night time and a human sized drone was carrying a spotlight which was shining light through these tall trees in the woods. It looked like something straight out of ET.
You’re very involved on TikTok and have a good following there. How have you grown your following and how have you seen it benefit your music career?
I just enjoy creating content that connects with people and allow my fans to see more than one side of me which includes my music.
On the topic of social media, you also have a YouTube channel where you post content other than music and some of it is pretty personal. Why is it important to you to be so open to your fans?
The fans are really family to me. I believe the more you know about someone the closer you become. I want them to feel like they know as more than just an artist.
“She Broke My Heart” is another track that your fans are loving. Was the story inspired by a real-life situation? Was is it tough to have that kind of outlook after a breakup?
It actually was inspired by a real life situation. I had made the decision to leave a relationship that didn’t feel genuine and as a result the door opened for another one at a concert at House of Blues. It’s never easy initially to move on but neither is staying in the wrong relationship and trying to make it work.
Is your debut album in the near future? If so, what can fans expect from the project?
We’re nearing the album being complete. I have a couple songs to be released and they can expect me to take the music style back to where it all started with “Hello Beautiful.”
Now that things are opening up, are you planning any live shows?
I’m excited to get back out on the road an connect with all the fans, old and new. Should have more news on that soon.
What are some of your goals for the rest of 2021?
Some of my goals for 2021 are to continue pushing the bar up with the music I create and the people I work with. To make a tangible difference in the people who both listen to my music and watch my content.