Bobby Bones To Introduce ACM Lifting Lives COVID-19 Response Fund During Upcoming ACM Special
ACM Lifting Lives, the philanthropic arm of the Academy of Country Music, has established the ACM Lifting Lives COVID-19 Response…

Bobby Bones; Photo by Taylor Kelly
ACM Lifting Lives, the philanthropic arm of the Academy of Country Music, has established the ACM Lifting Lives COVID-19 Response Fund to assist individuals in the country music industry suffering a major financial setback due to the global pandemic. Bobby Bones, iHeartMedia’s leading country radio host and ACM Radio Award National On-Air Personality of the Year, will introduce the fund in a special package that is set to air during ACM Presents: Our Country, airing Sunday, April 5 (8:00-10:00 PM, ET/PT and 7:00 PM CT) on the CBS Television Network and on CBS All Access.
According to a press release, the ACM Lifting Lives COVID-19 Response Fund will start with an initial donation of $250,000 as well as an additional matching donation from ACM partners, sponsors and third-party donors, including The Bobby Bones Show, FirstNet, Built with AT&T and Amazon Music. The fund will be available to members of the country music industry who meet the outlined criteria and can demonstrate the immediate need for financial assistance. Applications are available at ACMLiftingLives.org.
“ACM Lifting Lives is proud to have a long-standing history of supporting individuals in the country music industry who need some assistance getting back on their feet during these unfortunate times, with the Diane Holcomb Emergency Relief Fund,” said Lyndsay Cruz, Executive Director of ACM Lifting Lives. “With this new ACM Lifting Lives COVID-19 Response Fund, we hope to help alleviate some of the burden our music community faces; including the musicians, bus drivers, tour crews, songwriters, the list goes on and on during these unprecedented times.”
Those interested in donating as a third-party donor can visit the ACM Lifting Lives website to learn more.
ACM Presents: Our Country will be hosted by Gayle King and will include performances from Kelsea Ballerini, Dierks Bentley, Kane Brown & John Legend, Luke Bryan, Brandi Carlile, Eric Church, Luke Combs, Sheryl Crow, Florida Georgia Line, Lady Antebellum, Miranda Lambert, Little Big Town, Tim McGraw, Old Dominion, Brad Paisley & Darius Rucker, Thomas Rhett, Blake Shelton & Gwen Stefani, Shania Twain, Carrie Underwood, and Keith Urban.
Additionally, the star-studded special will feature a tribute to the late Kenny Rogers with performances by Luke Bryan, Brad Paisley and Darius Rucker.
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.







