Brittany Aldean Responds To Social Media Jab With Launch Of Barbie-Inspired Merch

Brittany says proceeds from the merch will benefit Operation Light Shine.


Lauren Jo Black

| Posted on

August 31, 2022


11:55 am

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Brittany Aldean, Kasi Rosa; Photos via Instagram

Brittany Aldean and her sister-in-law, Kasi Rosa, just released a Barbie-inspired merch line, making light of Maren Morris’ social media jab, referring to Brittany as “Insurrection Barbie.” 

The just-released, limited edition merch includes t-shirts and crew neck sweatshirts ($57) that read “Don’t Tread On Our Kids.” There are two styles, a pink-and-white Barbie-inspired option and a more masculine style featuring a charcoal-colored shirt and white font. 

Brittany, a 33-year-old influencer and the owner of XO Britt Aldean hair extensions, took to social media to explain why she chose to release the merchandise. 

“Per usual, my words have been taken out of context over the last week 🙄,” Brittany wrote. ”Instead of getting twisted about the twisting of my words, I’ve chosen to bring some good out of it.”

“Introducing our NEW Barbie inspired line LIVE NOW❣️,” Brittany added, unveiling the products with fans on Instagram. 

According to Brittany’s Instagram stories, a portion of the proceeds will be donated to Operation Light Shine, whose mission is to bring “unilateral collaboration with law enforcement, field specialists, and subject matter experts in a joint effort to fight human trafficking and child exploitation.” 

“Through this launch we will be giving back to and supporting @operationlightshine in effort to help fight child exploitation and human trafficking🙌🏼,” Brittany also wrote in the caption. She also reminded her followers that the sale ends on Friday night. 

Prior to the launch, Brittany teased the collection with her followers. 

“Thank you guys so much for the love and support this week💕 Tomorrow morning we launch our Barbie inspired line!! We can’t wait to see what y’all think! Sale goes live tomorrow morning 8AM EST!! 🥳🥳🥳”

The merchandise release comes one week after Brittany shared a clip of herself putting on makeup on Instagram that sparked online controversy. Brittany posted the clip, which was soundtracked to Beyoncé’s 2006 hit “Upgrade U,” with a caption that read, “I’d really like to thank my parents for not changing my gender when I went through my tomboy phase. I love this girly life.”

Brittany’s husband, country superstar Jason Aldean, also commented on her post saying, “​​Lmao!! I’m glad they didn’t too, cause you and I wouldn’t have worked out. 😂”

Brittany’s post quickly caught the attention of country artists Cassadee Pope and Maren Morris, who publicly slammed the 33-year-old social media influencer in a series of Tweets.

“You’d think celebs with beauty brands would see the positives in including LGBTQ+ people in their messaging,” Pope wrote. ”But instead here we are, hearing someone compare their ‘tomboy phase’ to someone wanting to transition. Real nice.”

Morris, a longtime supporter of the LGBTQ+ community, also weighed in on the topic in response to Pope’s Tweet.

“It’s so easy to, like, not be a scumbag human? Sell your clip-ins and zip it, Insurrection Barbie,” Morris wrote, referencing Brittany’s hair extension collection.

Morris also shared a lengthy response to the situation in the comments section of Pope’s Instagram post.

“I’m glad she didn’t become a boy either because we really don’t need another asshole dude in the world. Sucks when Karens try to hide their homophobia/transphobia behind their ‘protectiveness of the children.’ Weren’t they putting their kids in ‘Biden-is-a-pedo’ shirts on social media?” Morris said, referencing the pro-Trump clothing line that Brittany and her children were seen wearing earlier this year. “F-ck all the way off to Insurrection Barbie and the fellow IB’s trolling this comment section with their hypocritical, hateful asses.”

Once Brittany Aldean caught wind of Pope’s response to the gender identity comments she made in her recent Instagram caption, she immediately took to her Instagram stories to retort.

Her Instagram story read:

“Advocating for the genital mutilation of children under the disguise of love and calling it ‘gender-affirming care’ is one of the worst evils. I will always support my children and do what I can to protect their innocence. The other day Memphis wanted to be a dinosaur and tomorrow Navy will want to be a cat. They’re children. Some parents want to be accepted by society so badly. That they’re willing to make life-altering decisions for their children who aren’t old enough to fully comprehend the consequences of those actions. Love is protecting your child until they are mature enough as an adult to make their own life decisions. Thankful my parents allowed me to go through my tom boy phase without changing my gender. Until then, leave children alone!”

Brittany later pointed out that one must be 18 years old in order to purchase cigarettes, join the military and vote and argued, “ “age to take life altering hormone blockers and/or irreversible surgery – a child can choose??”

While Jason Aldean has mostly remained tight-lipped, however, he commented “MY Barbie” on his wife’s latest Instagram post, referencing Morris’ “insurrection barbie” comment. 

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Lauren Jo Black

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Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for and her work being featured on She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.