Jason Aldean Named Partner And Chief Ambassador Of Newly-Launched Hard Tea, TEABIRD

“Hard tea is always a huge hit and a fan-favorite,” Aldean shares.


Madeleine O’Connell

| Posted on

April 15, 2024


12:54 pm

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Jason Aldean; Photo by John Shearer

ACM Artist of the Decade, Jason Aldean, has partnered with beverage industry veteran Brandon Cason to announce the launch of TEABIRD Hard Tea. This all-American hard sweet tea is said to combine the flavor of real-brewed black tea with pure American spring water, and pure cane sugar to provide that perfect touch of sweetness. 

In addition to being a partner, the country star also serves as the Chief Ambassador of the brand that was founded in 2024 and strives to set a new standard for hard sweet teas. The refreshing new drink not only features all-natural ingredients, but it also has only 110 calories and 5 grams of sugar per serving, making it both refreshing and guit-free. To put it simply, each sip of TEABIRD Hard Tea is expected to capture a “bold, soulful and distinctly Southern” essence with a “homegrown twist.”

Brandon Cason’s History In The Beverage Industry

Brandon Cason has become a well-known name across the industry as he has seen great success as the Co-Founder of Canteen Spirits, Co-Founder/CMO of Waterloo Sparkling Water and former CMO of Deep Eddy Vodka. Along with brainstorming the launch of TEABIRD, Cason is also responsible for the creation of several other popular hard beverage options like Canteen Vodka Soda and Cantina Tequila Soda.

According to a recent release, the hard tea market has proved to be a hot commodity and continues to see an uptick year after year. It is currently predicted to reach $6.5 billion by 2030. 

“TEABIRD is crafted to give consumers what they have been searching for and we are seeing retailer after retailer recognize something special in this brand,” shared Cason. “It’s a refreshingly authentic and flavorful hard sweet tea that’s also keeping the spirit of ‘better for you’ front and center, something that doesn’t exist on the market right now. It was important to create an aspirational and iconic brand in TEABIRD with a truly delicious liquid. When you get those two things right, let it fly!”  

This Partnership Gives Aldean The Chance To Celebrate His Southern Roots

Jason Aldean; Photo by John Shearer
Jason Aldean; Photo by John Shearer

Aldean shared in the excitement to work alongside Cason and the new brand, as he has seen the positive response from the beverage industry veteran’s previous projects. Plus, being from Georgia, the singer/songwriter has a longstanding love and appreciation for the refreshing taste of true southern sweet tea. 

“I’ve always respected what Cason built with his other brands, and sweet tea is something that everyone who grew up in the South knows and loves. Hard tea is always a huge hit and a fan-favorite,” said the “Let Your Boys Be Country” singer. 

Along with rolling out the Original Hard Sweet Tea, TEABIRD is also offering a Half and Half version that includes fresh lemon. TEABIRD beverages are now available at Walmart across the South, Southeast, Midwest and Northeast as well as many other retailers. 

For more information on TEABIRD and where to purchase the new product, visit www.drinkteabird.com.

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.