Jelly Roll Hilariously Narrates His Trip To Walmart To Purchase His Album: ‘I’m a Pig in Poop!’

“I grew up dreaming of Walmart having my music in it,” Jelly Roll shares in the clip.


Lauren Jo Black

| Posted on

August 25, 2023


3:50 pm

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Jelly Roll; Photos via TikTok

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When his Backroad Baptism Tour rolled through Rogers, Arkansas earlier this week, Jelly Roll used his morning off to pay a visit to the local Walmart to purchase his latest album. He documented his visit to the store in a hilarious video and shared it with fans. 

“Went to Walmart today in the home of Walmart and found redemption lol,” he captioned the post, referencing the time he went to Walmart on his album release day and it was nowhere to be found. 

A Dream Come True

“This is awesome. I grew up dreaming of Walmart having my music in it,” he continued. 

Jelly Roll; Photo via TikTok
Jelly Roll; Photo via TikTok

The clip begins with a selfie-style video where Jelly Roll greets his followers and explains what he’s about to do.  

“I just woke up in Rogers, Arkansas, and I realized that we are playing the Walmart Amphitheatre, which made me think about Walmart and how the last time that we went they didn’t have any of my Vinyls. I was like ‘damn, I wonder if they have a Walmart in Rogers, Arkansas, since this is the Walmart Amphitheatre.’ I did a little bit of research and guess what I found out, y’all ready for this? Rogers, Arkansas is the home of Walmart,” he says. “We are going to goto a Walmart in the home of Walmart.”

Next, the clip cuts to Walmart where Jelly Roll is seen walking in the store, heading straight to the back of the store. His voice can be heard narrating as he says, “Ooooh, we are here baby and you can tell I am excited. Look at that, you see my little waddle? I’m waddling, I’m all fired up!” 



I went back to wal mart and found redemption lol

♬ original sound – Jelly Roll

After being distracted by Halloween decorations, he makes his way to the electronics department of Walmart on a hunt to find his new album on Vinyl. 

As he approaches the department, he spots an entire end cap full of WHITSITT CHAPEL Vinyl records.

Monumental Moment

“That’s what I’m talking about baby! YES! That’s what I’m talking about!” he shouts. 

He then adds, “you all can’t tell it right now, but I’m a pig in poop.”

Much to Jelly Roll’s surprise, the store also carried WHITSITT CHAPEL CDs.  

Jelly Roll; Photo via TikTok
Jelly Roll; Photo via TikTok

“They don’t only have the Vinyl, but they have the album too baby,” he shouts. 

The excitement doesn’t stop there, as he turns the corner into the aisle that hosts Vinyl records and notices a slew of them on the shelf.

“I walked around the corner and they had more f***ing Jelly Roll vinyls… It was so good. This is crazy! You can tell how excited I really am. This is really a big deal to be in Walmart y’all. This is a really big deal for a kid like me,” he admits. 

Meets With Fans

Fans were quick to spot Jelly Roll shopping and the genre-bending star stopped to chat and take photos with them.

Jelly Roll; Photo via TikTok
Jelly Roll; Photo via TikTok

“This is a big difference y’all. When I went to Walmart to buy my album last time nobody knew me and they didn’t have one there,” he says laughing.

This visit to the big-box store was quite different than his previous visit. Jelly Roll took a moment to showcase his gratitude for what his life has become. 

“I went to Walmart in Nashville the day it came out and I was so excited because it was my first album in Walmart and they didn’t have one and it broke my f***ing heart. What was even worse was not a single soul in the Walmart knew me. Not one person stopped to talk to me, I was like ‘oh f**k my album must be doing bad,’” he admits. “ Listen y’all I can’t describe how cool this moment was…” 

The clip concludes with Jelly Roll purchasing a vinyl and CD. 

WHITSITT CHAPEL arrived on June 2 and debuted at No.2 on the Billboard Country Album Chart and in the Top 3 on the Billboard 200 all-genre chart with 90,000 album equivalents.  

The 13-track release includes his latest multi-week chart-topper, “Need A Favor,” and his brand new single, “Save Me” with Lainey Wilson

On Tour Now

Jelly Roll is currently on tour in support of the project. The Backroad Baptism Tour kicked off on Friday, July 28, and runs through Saturday, October 14, where the trek will wrap up in Tampa, Florida at MIDFLORIDA Credit Union Amphitheatre.

“The Backroad Baptism Tour is a big one for me, y’all! I’m bringing my friends out on the road this summer, and I can’t wait to see every one of you mutherf***ers at a show,” Jelly Roll previously shared.

Ashley McBryde, Caitlynne Curtis, Chase Rice, Elle King, Merkules, Struggle Jennings, Three 6 Mafia, Yelawolf will serve as support on select dates of the tour.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for and her work being featured on She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.