Jelly Roll Hilariously Narrates His Trip To Walmart To Purchase His Album: ‘I’m a Pig in Poop!’

“I grew up dreaming of Walmart having my music in it,” Jelly Roll shares in the clip.

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Lauren Jo Black

| Posted on

August 25, 2023

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Jelly Roll; Photos via TikTok

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When his Backroad Baptism Tour rolled through Rogers, Arkansas earlier this week, Jelly Roll used his morning off to pay a visit to the local Walmart to purchase his latest album. He documented his visit to the store in a hilarious video and shared it with fans. 

“Went to Walmart today in the home of Walmart and found redemption lol,” he captioned the post, referencing the time he went to Walmart on his album release day and it was nowhere to be found. 

A Dream Come True

“This is awesome. I grew up dreaming of Walmart having my music in it,” he continued. 

Jelly Roll; Photo via TikTok
Jelly Roll; Photo via TikTok

The clip begins with a selfie-style video where Jelly Roll greets his followers and explains what he’s about to do.  

“I just woke up in Rogers, Arkansas, and I realized that we are playing the Walmart Amphitheatre, which made me think about Walmart and how the last time that we went they didn’t have any of my Vinyls. I was like ‘damn, I wonder if they have a Walmart in Rogers, Arkansas, since this is the Walmart Amphitheatre.’ I did a little bit of research and guess what I found out, y’all ready for this? Rogers, Arkansas is the home of Walmart,” he says. “We are going to goto a Walmart in the home of Walmart.”

Next, the clip cuts to Walmart where Jelly Roll is seen walking in the store, heading straight to the back of the store. His voice can be heard narrating as he says, “Ooooh, we are here baby and you can tell I am excited. Look at that, you see my little waddle? I’m waddling, I’m all fired up!” 

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@officialjellyroll

I went back to wal mart and found redemption lol

♬ original sound – Jelly Roll

After being distracted by Halloween decorations, he makes his way to the electronics department of Walmart on a hunt to find his new album on Vinyl. 

As he approaches the department, he spots an entire end cap full of WHITSITT CHAPEL Vinyl records.

Monumental Moment

“That’s what I’m talking about baby! YES! That’s what I’m talking about!” he shouts. 

He then adds, “you all can’t tell it right now, but I’m a pig in poop.”

Much to Jelly Roll’s surprise, the store also carried WHITSITT CHAPEL CDs.  

Jelly Roll; Photo via TikTok
Jelly Roll; Photo via TikTok

“They don’t only have the Vinyl, but they have the album too baby,” he shouts. 

The excitement doesn’t stop there, as he turns the corner into the aisle that hosts Vinyl records and notices a slew of them on the shelf.

“I walked around the corner and they had more f***ing Jelly Roll vinyls… It was so good. This is crazy! You can tell how excited I really am. This is really a big deal to be in Walmart y’all. This is a really big deal for a kid like me,” he admits. 

Meets With Fans

Fans were quick to spot Jelly Roll shopping and the genre-bending star stopped to chat and take photos with them.

Jelly Roll; Photo via TikTok
Jelly Roll; Photo via TikTok

“This is a big difference y’all. When I went to Walmart to buy my album last time nobody knew me and they didn’t have one there,” he says laughing.

This visit to the big-box store was quite different than his previous visit. Jelly Roll took a moment to showcase his gratitude for what his life has become. 

“I went to Walmart in Nashville the day it came out and I was so excited because it was my first album in Walmart and they didn’t have one and it broke my f***ing heart. What was even worse was not a single soul in the Walmart knew me. Not one person stopped to talk to me, I was like ‘oh f**k my album must be doing bad,’” he admits. “ Listen y’all I can’t describe how cool this moment was…” 

The clip concludes with Jelly Roll purchasing a vinyl and CD. 

WHITSITT CHAPEL arrived on June 2 and debuted at No.2 on the Billboard Country Album Chart and in the Top 3 on the Billboard 200 all-genre chart with 90,000 album equivalents.  

The 13-track release includes his latest multi-week chart-topper, “Need A Favor,” and his brand new single, “Save Me” with Lainey Wilson

On Tour Now

Jelly Roll is currently on tour in support of the project. The Backroad Baptism Tour kicked off on Friday, July 28, and runs through Saturday, October 14, where the trek will wrap up in Tampa, Florida at MIDFLORIDA Credit Union Amphitheatre.

“The Backroad Baptism Tour is a big one for me, y’all! I’m bringing my friends out on the road this summer, and I can’t wait to see every one of you mutherf***ers at a show,” Jelly Roll previously shared.

Ashley McBryde, Caitlynne Curtis, Chase Rice, Elle King, Merkules, Struggle Jennings, Three 6 Mafia, Yelawolf will serve as support on select dates of the tour.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.