JUST IN: Star-Studded ‘Toby Keith: American Icon’ Concert To Take Place In Nashville

The event will feature performances by Luke Bryan, Carrie Underwood, Darius Rucker, and more.

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Lauren Jo Black

| Posted on

June 26, 2024

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Toby Keith; Photo by Katherine Bomboy/NBC

Some of country music’s biggest stars are coming together to honor the late Toby Keith at a star-studded concert event in Nashville. 

Taking place on July 29 at Nashville’s Bridgestone Arena, Toby Keith: American Icon will feature performances by Luke Bryan, Eric Church, Ashley McBryde, Parker McCollum, Jelly Roll, Darius Rucker, Carrie Underwood, Lainey Wilson, The War And Treaty, and more. The event will be taped and will air on NBC on Wednesday, August 28, from 9-11 pm ET/PT.

TOBY KEITH: AMERICAN ICON
TOBY KEITH: AMERICAN ICON

This once-in-a-lifetime concert will celebrate the life and legacy of Toby Keith and a portion of the proceeds will benefit support The Toby Keith Foundation’s OK Kids Korral, a free home for families with children facing serious illnesses. Additionally, a portion of ticket sales will also contribute to Monroe Carell Jr. Children’s Hospital at Vanderbilt, a top-rated children’s hospital in the nation and one of the leading institutions in the Southeast. 

Tickets for Toby Keith: American Icon will be available for purchase on Ticketmaster starting at 10 a.m. CT this Friday, June 28.

Following a two-year battle with stomach cancer, Toby Keith passed away at the age of 62 on February 5, 2024. His death sent shock waves through the country music community and many artists responded with touching social media tributes.

Carrie Underwood, Toby Keith; Photo by Erika Goldring, Getty Images for BMI
Carrie Underwood, Toby Keith; Photo by Erika Goldring, Getty Images for BMI

His passing came just weeks after he took the stage in Las Vegas for three sold-out concerts. Those concerts would unknowingly become his last.

During one of his final interviews with News 9’s Robin Marsh, the lauded singer/songwriter opened up about the “rollercoaster” of cancer.

 “I am…I am not going to let this define what my future is,” he said, adding, “It ain’t up to us.”

Instead, the superstar promised to let his faith guide his way. 

Toby Keith; Photo Courtesy New 9
Toby Keith; Photo Courtesy New 9

“You have to have your faith. Thank God that I got it,” he shared. “You take it for granted on days that things are good and you lean on it when days are bad and it’s taught me to lean on a little more every day.”

With 32 No.1 singles and 40 million albums sold, Toby Keith is regarded as one of country music’s biggest hitmakers. He wrote a chart-topping hit every year for 20 consecutive years, including “How Do You Like Me Now?!,” “Courtesy of the Red, White, & Blue (The Angry American),” “I Love This Bar,” “Beer For My Horses,” and “As Good As I Once Was.”

He is a recipient of the National Medal of Arts, was inducted into the Nashville Songwriters Hall of Fame (having already been inducted into the all-genre Songwriters Hall of Fame in 2015), and was honored with the Academy of Country Music’s prestigious Merle Haggard Spirit Award.

Toby Keith; Photo Provided
Toby Keith; Photo Provided

Throughout his career, the Oklahoma native received the BMI Icon Award as well as the BMI Country Songwriter of the Year award three times, and his hit single “As Good As I Once Was” was awarded BMI’s Country Song of the Year in 2006.

His music has garnered more than 10 billion streams and 100 million terrestrial radio spins to date.

Keith’s most rewarding experiences, however, came from giving back locally, nationally, and abroad. His annual golf classics fund the Toby Keith Foundation and OK Kids Korral, a cost-free home for families of children dealing with critical illnesses, and his 11 USO tours have enhanced the lives of nearly 256,000 troops and military families. 

In 2014, he was given the Spirit of the USO Award for his work with the organization, which has so far included 11 tours and more than 285 events in over 18 countries. In an even more personal instance of philanthropy, he became the face of his hometown after it was ravaged by a tornado, shouldering the cleanup, and headlining the 2013 OK Twister Relief Concert.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.