Kane Brown Makes Major Impact At Country Radio With New Single, ‘I Can Feel It’

The song became most-added at Country radio upon its debut this week.


Madeleine O’Connell

| Posted on

September 26, 2023

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Kane Brown; Photo by Matthew Berinato

Kane Brown’s newest single “I Can Feel It” earned him bragging rights for being the most added upon its debut at country radio. 

The song officially impacted stations across the country on September 25 and has already earned an impressive 92 first-week adds, making it the No. 1 most added at country radio this week. 

Taking to social media to share the news, Brown shared gratitude for both the stations who have played his latest tune and fans who have listened as he simply said, “Thank you!!!! 🙏🏾”

“Thank You”

As soon as the song begins, listeners are greeted with a set of familiar drumbeats that were originally made famous by Phil Collins’ 1981 megahit, “In The Air Tonight.” Although the former lead singer of the rock band Genesis did not have a hand in writing “I Can Feel It,” Kane Brown made sure to include his name in the songwriting credits alongside himself, Gabe Foust and Jaxson Free. 

Story Behind The Song

“It’s a legendary drum fill and it’s a legendary song. There’s no way I could not do that,” the country singer/songwriter told Zane Lowe on Apple Music 1 in reference to adding Collins’ name in the credits as a token of gratitude. “I’m the type of guy that I don’t like to screw anybody over. I feel like good karma is, that’s what’s going to keep you going in life. Even if it was a new guy that was working at a small store nobody knew about, I’d definitely give him writer’s credit…Phil could have said no, so I’m glad that he let me use the song.”

He went on to explain how the song came to be, sharing that at the time, he was brainstorming legendary artists to bring out on tour with him. Then Phill Collins came to mind causing a lightbulb to go off in his head.

“We went into the writer’s room in Canada the next day and we had Phil Collins on our mind. We started writing this song and it happens every time. I’ll live with a song for months, a year and then release it as a single. But once Dann Huff got a hold of this, I told him, I was like, ‘I want it live. I want you to bring it alive as if I’m… Think of me being on the road on tour. I want to be able to hear that when we’re listening to this song.’ And he just brought the magic. And I fell in love with it,” Brown added. 

Kane Brown - I Can Feel It
Kane Brown – I Can Feel It

The rocking intro inspired by Collins flows seamlessly into a countrified jam session led by the genre-bending artist’s baritone voice. As the five-time American Music Award-winning artist and current CMA Award nominee begins to deliver the lyrics, he entrances listeners with the steamy narrative that illustrates a building tension between two love interests. 

“I can feel it in the air / Feel it in the whiskey in my hand / Your hips, your body tells me when you start to dance / Maybe this is turning into a ‘we should probably get up out of here’ / Oh baby I swear / I can feel it in the air,” Brown delivers on the chorus. 

Music Video

Alongside the song’s release, Kane Brown also unveiled an accompanying music video that puts his acting skills on display through an adrenaline-laced storyline. 

The video, directed by CMT Award winner Alex Alvga, opens with a scene inside a car repair shop where the country star appears to be working to try and make ends meet after his dreams of being a racer seemed to fall short. However, when a new opportunity comes knocking at his door offering him a way back into the action, Brown comes face-to-face with the difficult decision to return to chapter of life that’s been looming over his head or continue to struggle down his current path. 


YouTube video

Follows Success Of “Thank God”

With its passion-filled melody and hard-hitting drumbeats, this single gives fans a taste of Kane Brown’s forthcoming, yet-to-be-announced new album. It also follows Brown’s milestone 10th No.1 at country radio, “Bury Me In Georgia” and his current CMA-nominated, 2X platinum, No. 1 hit, “Thank God” with his wife, Katelyn Brown.

2024 Tour

Kane Brown also recently announced that he will be embarking on a massive, 31-date trek in 2024. Taking its name from the lyrics of his newest single, the In The Air Tour launches on March 28 at John Paul Jones Arena in Charlottesville, Virginia. 

Along the trek, Brown will visit 29 cities including Newark, Toronto, Las Vegas, and Atlanta.

After visiting arenas and stadiums throughout next year, the superstar will wrap the tour with a series of five massive stadiums, ending at the Globe Life Field in Arlington, TX. 

Joining Kane Brown on the road for one of his biggest headlining treks to date will be Tyler Hubbard, Jon Pardi, Chris Young, Bailey Zimmerman, Cole Swindell, Parmalee, LOCASH, and RaeLynn on select dates. 

Tickets for the In The Air Tour will go on sale to the general public on Thursday, September 28 at 10 a.m. local time.

For a full list of upcoming dates, visit Kane Brown’s official website HERE

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.