Lainey Wilson Lands Spot In Super Bowl Commercial

The Bell Bottom Country Queen is making her Big Game debut!


Madeleine O’Connell

| Posted on

February 2, 2024

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Lainey Wilson has teamed up with Coors Light to make her first-ever cameo in a Super Bowl Commercial. 

Set to debut on the highly anticipated game day (Feb. 11), the ad will find the CMA Entertainer of the Year winner celebrating her love for a cold drink while welcoming back the Coors Light Chill Train for the first time in 12 years. The brand first debuted its iconic train in 2005, bringing ‘chill’ across North America, and now it’s getting its chance to make a triumphant return.

“I think my family’s going to freak out when they see me on a commercial during the Super Bowl,” Wilson told Billboard. “It was such a dream to be in my first big game day and just help reintroduce the Coors Light iconic Chill Train to bring a little bit of that chill that everybody needs. We need that chill out from time to time.”

Wilson took to social media to share a sneak peek into the clip through a blizzardy photo captured on set at Los Angeles’ Paramount Studio. Just as the Chill Train comes by, she’s seen sporting her signature look featuring a wide-brimmed hat and a stylish denim fringe jacket with a cold can of Coors Light in her hand. 

“I was doing a photoshoot with my old trusty guitar and a horse that Coors Light hooked me up with,” says Wilson before sharing a bit of insight into the filming process. “We had some really cool frosted makeup effects and we got to do a lot of fake snow in my hair and eyelashes and stuff. I got to do something that I’ve never done and got to be creative in different kind of ways, which is always fun for me.”

Fans will also have the unique opportunity to be a part of the upcoming commercial by booking a seat on the train and appearing virtually in the ad. There are 100 seats on the train available for fans to claim through Friday (Feb. 2). Passengers can secure their place at

Photo Courtesy Lainey Wilson
Photo Courtesy Lainey Wilson

Not only will Wilson be celebrating the big game from the small screen, but she will also make her way to Las Vegas to see the Kansas City Chiefs face off against the San Francisco 49ers in person. 

“I’m excited to see me some [Super Bowl Halftime Show performer] Usher, and I’m excited for the game, too,” she said. “This is my second year to ever go to the Super Bowl, and any time you get invited to go to the Super Bowl, you go. It’s a once-in-a-lifetime experience and I’m getting to go with some of my friends and other artists. It’s going to be a party.”  

The “Wildflowers and Wild Horses” singer’s upcoming appearance in the Coors Light commercial is part of an all-new, multi-year music partnership with the brand, who she will bring along as an official partner on her 2024 Country’s Cool Again Tour. 

Lainey Wilson; Photo Provided
Lainey Wilson; Photo Provided

“Music is the universal language of chill — just like Coors Light, it brings people together and can refresh any moment, person or room,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. “Lainey Wilson puts her own country spin on chill and we’re pumped to join her on tour and wherever she is connecting with fans.”

This trek is set to launch May 31 at Nashville’s Ascend Amphitheater and features Jackson Dean, Ian Munsick, and Zach Top as special guests on select dates. 

“Hold my beer because I’m going on tour with Coors Light,” said Lainey Wilson. “2024 is going to be another rule-breaking year, and I’m thrilled to have Coors Light along for the ride. We can’t wait to bring moments of chill to all my fans across the U.S on my upcoming “Country’s Cool Again” tour, and through some fun surprises we have in store.”

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.