Luke Bryan’s Two Lane Lager Is LeClaire-Approved

“The best part about it is my mother has signed off on liking it,” Bryan said.

By

Lauren Jo Black

| Posted on

February 21, 2020

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11:14 am

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Luke Bryan Two Lane Lager

Country superstar Luke Bryan has admittedly consumed quite a bit of beer in his lifetime, and now, he doesn’t have to worry about buying a case of beer ever again because he has his very own beer with his name on it.

The four-time Entertainer of the Year teamed up with Constellation Brands, the leading brewer and producer of high-end beer, wine and spirits, to create Two Lane American Golden Lager. The new beer is brewed with high-quality, American-grown ingredients and is easy pop open and enjoy. 

Bryan sat down with Country Now and other members of the press to chat about his new endeavor on Thursday (Feb. 20) and revealed just how involved he was in the process of creating the beer, right down to the brand name, the logo and artwork on the cans.

“One of the big critical things I noticed on the can [was that] there were birds flying over the field and they were seagulls and I said, ‘those need to be ducks,’” he recalled. The following day, there was a new rendering of the can with three ducks and Bryan was ready to sign off.

“You would be amazed at how many variations [there were], cause this isn’t like a tour tee-shirt. You put a tour tee shirt out there and it doesn’t resonate, doesn’t sell like you want to, well then you get rid of it and take it off,” he explained. “But this is something that once we get it out there, this is going to live forever.”

Bryan has received nothing but positive feedback about Two Lane Lager from his friends and family, but he said the most important stamp of approval came from his mom, LeClaire.

“The best part about it is my mother has signed off on liking it. The most prolific beer drinker I’ve ever met. We tallied it up, she’s had 87,000 beers in her life,” he joked. “That was a rough estimate, but probably pretty damn close. I’m sorry mom, but it’s the truth.”

As members of the media laughed, he took some responsibility for her love of beer, admitting, “I guess that’s what happens when you raise me you have to drink a couple of beers a night.”

Fans in the Southeast – Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina and Virginia – will be able to get their hands on Two Lane American Golden Lager beginning March 2.

Also that day, Bryan will most definitely be found at his local grocer to pick up a few cans himself.

“Trust me, when I’m shopping at a supermarket in the Southeast, I’m going to swing by the beer aisle and check out if there’s a bunch of it on the shelf, if there’s none on the shelf,” he laughed. “If they’re running out, then I’ll be getting on the phone with somebody!”

Luke Bryan will release his long-awaited new album, Born Here, Live Here, Die Hereon April 24. Shortly after the release of the album, Bryan will embark on his Proud To Be Right Here Tour, which kicks off May 28 in Cincinnati, Ohio.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.